From his style and flow to his down to earth delivery, Carson has a quiver of bikes and the skills to ride them all. When you watch him ride you’ll quickly see that he is right at home on just about anything and with consistent riding partners like fellow TCB athletes Kirt Voreis and Jamie Goldman, it’s no wonder that Carson’s progression has taken to the dirt (and our attention) so impressively in the past couple of years.

Team CLIF Bar is proud to welcome Carson into the mix and

As the snow begins to fly so too do the fresh media morsels in the wide world of FreeSports!

With so much going on in so many places with so many off the hook individuals and CLIF partners in shredability, I figured it was high time to let them shine. Here's a look at the latest happening sport x sport in the land of the Free.

SKI/SNOW

Sweetgrass Productions is back and CLIF is proud to again be supporting their creative vision in bringing us some of the best of what today’s top

The Santa Cruz Syndicate and Team CLIF Bar are proud to announce Greg Minnaar as the new 2012 Downhill World Champion.

Greg’s victory in Leogang, Austria, not only marks his
second World Championship title and 8th World
Championship medal, but also writes history as the first
Downhill Gold EVER to be won on a carbon bike... the Santa
Cruz V10.

“This was a team effort” said an elated Minnaar
afterwards. “From Marshy (mechanic) to Roskopp (team
owner) and everyone in

Chadd Konig is a paddling machine on a mission!  Since he embarked from Santa Cruz more than a week ago, he has paddled some of California's most exposed and rugged coastline. For those that have not read about his latest challenge, and his raison d'etre of late, be sure to check out the previous blog posted here.

Making great progress (and snagging some epic looking surf along the way) the below images come to us courtesy of Branden Aroyan. Enjoy this little taste of Chadd's world