EMERYVILLE, Calif. (Feb. 25, 2016) – LUNA®, the first women’s nutrition bar, is expanding its portfolio of products with three decadent new dark chocolate flavors, each with five grams of sugar. The new dark chocolate flavor varieties include Peanut Butter Dark Chocolate Chunk, Dark Chocolate Mocha Almond and Dark Chocolate Hazelnut. Like all LUNA bars, these new flavors are gluten free, non-GMO, and made with organic ingredients such as organic rolled oats. The dark chocolate LUNA bars also provide seven to eight grams of protein and are a good source of fiber, furthering LUNA’s mission to support women nutritionally, so they can continue to do the things they love while on-the-go. All LUNA Bars include calcium, folic acid, iron and vitamin D – vitamins and minerals that are often lacking in women’s diets.
“At LUNA, we do our best to make sure we understand what women are looking for in a nutrition bar,” said Ritu Mathur, LUNA Brand Manager. “We are thrilled to unveil these new bars that reflect what our fans want – less sugar, delicious taste, and gluten free recipes. LUNA offers women the energy they need to keep pushing to make their own breakthroughs happen every day.”
LUNA is also unveiling a refreshed brand logo and new packaging across its entire portfolio. The beautifully designed wrappers prominently feature the flavor influence and key nutrition facts on the front of each bar. The bars are now available at retailers nationwide.
Launched in 1999 by Clif Bar & Company, LUNA® supports women not only nutritionally, but beyond the bar in their daily lives. LUNA champions women through programs such as LUNAFEST®, a national traveling fundraising festival of short films by, for, and about women, The LUNA Chix Pro Team, the most successful, longest-running team in the history of professional MTB racing, as well as Team LUNA Chix, an all-women’s sport group inspiring women to learn new sports and be active. LUNA also proudly donates one percent of its sales to a variety of women’s nonprofits and the Breast Cancer Fund through the Clif Bar Family Foundation. (www.lunabar.com)