Dean Mayer
Clif Bar & Company
(510) 558-7855, ext.130

Thu, August 07 2008 - New FASTPAK™ Makes CLIF SHOT BLOKS® Easy to Use and More Eco-Friendly: New Mountain Berry Flavor Also Added to #1 Energy Chew Flavor Lineup

BERKELEY, Calif., Aug. 7, 2008—CLIF SHOT BLOKS®, the leading sports energy chew, is going the distance to work even better for performance athletes, introducing a new package that’s more user- and planet-friendly than any of the competition.

The new CLIF SHOT BLOKS FASTPAK™ snugly wraps six SHOT BLOKS energy chews in a compact stack, opens easily and enables runners, cyclists and other outdoor athletes to conveniently use just one hand to squeeze SHOT BLOKS into their mouths. The new FASTPAK is 33 percent smaller than the previous SHOT BLOKS package. The sleek new package makes it easier to carry SHOT BLOKS in bike jerseys, running shorts and backpacks, and helps the planet by minimizing waste.

Clif Bar & Company, maker of organic CLIF SHOT BLOKS and other all-natural and organic energy foods and drinks, will unveil the FASTPAK and a tasty new Mountain Berry SHOT BLOKS flavor at Outdoor Retailer Summer Market, Aug. 8-11, 2008, at the Salt Palace Convention Center in Salt Lake City (Clif Bar Booth 31035). The new SHOT BLOKS package and flavor are slated to reach stores in November.

“Athletes love the form, taste and effectiveness of CLIF SHOT BLOKS, but they wanted it wrapped in a package that’s easier to use during activity,” said Chris Randall, CLIF SHOT® brand manager. “As athletes ourselves, we appreciate the feedback and designed our new package to be easy to use during training or competition. We also care about protecting the places where we all run, swim, bike, snowboard and ski. Reducing the amount of packaging for SHOT BLOKS is an important step in lessening our impact on those outdoor playgrounds.”

New Mountain Berry CLIF SHOT BLOKS adds a delicious, naturally tart, dark berry flavor to the SHOT BLOKS line that’s ideal for summer workouts and races. Like every SHOT BLOKS flavor, Mountain Berry has a suggested retail price of $1.99 per FASTPAK. With six chews in each FASTPAK, athletes get 33 calories per chew—making it simple to customize and track caloric intake on long races or outings.

About Clif Bar & Company (www.clifbar.com)
Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF® BAR energy bar, delivering nutrition for sustained energy, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar works diligently to reduce its footprint on the planet from the field to the final product.