Dean Mayer
Clif Bar & Company
(510) 558-7855 x130

Brian Stevens
Double Forte
(415) 848-8121

Mon, May 11 2009 - CLIF® BAR’s New White Chocolate Macadamia Nut Flavor Combines Homemade Taste with an Energizing Recipe

BERKELEY, Calif., May 5, 2009 — The newest CLIF® BAR flavor—White Chocolate Macadamia Nut—delivers the goodness of a home-baked treat with the nutritional density athletes and active people need for healthy, sustained energy. Certified organic like every CLIF BAR energy bar, White Chocolate Macadamia Nut is now available in natural foods, grocery, club and sports specialty stores nationwide for a suggested retail price of $1.39.

CLIF BAR’s White Chocolate Macadamia Nut energy bar recipe was created by athletes, foodies and nutrition experts in the CLIF Kitchen, using all-natural and organic ingredients. Each bar offers generous chunks of white chocolate and freshly-roasted macadamia nuts, along with rolled oats and other entirely natural, nutritious and tasty ingredients. The fiber and protein in CLIF BARs help the body digest carbohydrates slowly to deliver sustained energy.

All 16 CLIF BAR flavors are free of trans fats, hydrogenated oils, high fructose corn syrup and artificial colors, flavors, sweeteners and preservatives. CLIF BAR is the market’s best-selling energy endurance brand in grocery and natural food stores.

About Clif Bar & Company
Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF® BAR energy bar, delivering Nutrition for Sustained Energy®, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. Visit Clif Bar & Company at

Editor’s Note: Product samples and photos are available on request.