Dean Mayer
Clif Bar & Company
(510) 558-7855 x130

Thu, May 14 2009 - CLIF® BAR Honors Eight U.S. Ski Resorts for Environmental Accomplishments: Annual “Golden Eagle Awards” Recognize Resorts’ Efforts to Preserve and Protect Winter Playgrounds

MARCO ISLAND, Fla., May 14, 2009—CLIF® BAR, the leading organic-certified energy bar, has recognized Grand Targhee Resort with the 2009 Golden Eagle Award for Overall Environmental Excellence by a ski resort. The award hails Wyoming-based Grand Targhee for its leadership and participation as a founding member of The Climate Registry—the leading greenhouse gas inventory regulator in North America—and for its aggressive greenhouse gas reduction program. Greenhouse gases such as carbon dioxide (CO2) are considered the leading cause of global warming.

CLIF BAR, which delivers great-tasting all-natural and organic energy to winter athletes and enthusiasts, also awarded seven Silver Eagle awards to ski resorts in California, Colorado, Pennsylvania, Vermont and Washington. The 2009 Golden Eagle Awards for Environmental Excellence were announced yesterday during the National Ski Areas Association (NSAA) National Convention and Tradeshow.

“We’re pleased to be part of the ski industry’s ongoing efforts to fight climate change and help save our snow” said Ricardo Balazs, sports marketing experience manager for Clif Bar & Company. “The incredible work being done on the part of this year’s applicants will hopefully inspire others to take action and protect the places where we play.”

Established in 1993, the Golden Eagle Awards for Environmental Excellence recognize the environmental achievements of ski areas. The awards honor members of the NSAA, which represents the majority of ski area owners and operators in North America. Clif Bar & Company, which employs wind energy, biodiesel, waste reduction and other initiatives to reduce its own footprint on the planet, is the administrator of the awards program.

This year’s award winners were recognized for excellence in the following areas:

Golden Eagle, Overall Environmental Excellence: Grand Targhee Resort (Wyoming)
Grand Targhee Resort is the first business in the travel/leisure sector to become a founding member of the The Climate Registry—the leading greenhouse gas inventory regulator in North America. Following a third-party verified environmental impact assessment, Grand Targhee implemented an aggressive program to reduce its climate footprint over the long term. With a goal of reducing its greenhouse gas emissions by 18 percent below 2007 levels by 2012, a reduction that is in line with regional Western Climate Initiative goals, the resort successfully reduced CO2 by 166 metric tons in 2008. In addition to its greenhouse gas emissions programs, Grand Targhee also has a public outreach campaign aimed at educating guests and employees about climate change.
Finalists for this award: Aspen Skiing Company (Colorado), Stevens Pass (Washington)

Silver Eagle, Excellence in Water Conservation / Water Quality: Seven Springs Mountain Resort (Pennsylvania)
In partnership with the Natural Resources Defense Council, Seven Springs has developed a broad, systematic water conservation program. From water conservation to water recycling, and from water treatment to closed circuit water systems for snowmaking, Seven Springs has demonstrated that small resorts can make a huge impact in conserving and protecting water resources. In 2008, Seven Springs saved approximately 3.6 million gallons of water.
Finalists: Snowbird Ski & Summer Resort (Utah), Vail Resorts (Colorado)

Silver Eagle, Excellence in Energy Conservation/Clean Energy: Stratton Mountain Resort (Vermont)
Stratton has developed a broad, multi-pronged energy program that has generated a 10 percent reduction in energy use across all operations. In 2008, through a number of initiatives, including more energy efficient snowmaking, lighting retrofits, and education, Stratton reduced electricity use by 18 percent, propane consumption by 20 percent and fuel/diesel use by 19 percent—the equivalent of 3,473 tons of CO2.
Finalists: Crested Butte Mountain Resort (Colorado), Seven Springs Mountain Resort (Pennsylvania)


In an effort to protect the Tahoe draba, a rare, low-growing perennial plant endemic to the Lake Tahoe Basin and surrounding mountains, Mt. Rose proactively entered into a Memorandum of Understanding with local stakeholders and other ski areas to promote conservation measures aimed at restoring and enhancing habitat for this plant.
Finalists: Northstar-at-Tahoe Resort (California), Whistler Blackcomb (BC, Canada)

Silver Eagle, Excellence in Environmental Education: Okemo Mountain Resort (Vermont)
Developing innovative ways to engage both guests and employees, Okemo Mountain Resort has made environmental education a central part of its operations through events like Valley Quest and ECO, an employee-run environmental committee. Whether it is preserving land or changing an incandescent bulb to a CFL bulb, Okemo Mountain embraces each environmental action as an opportunity to educate both its guests and employees.
Finalists: Telluride Ski Resort (Colorado), Grand Targhee Resort (Wyoming)

Silver Eagle, Excellence in Visual Impact: Winter Park Resort (Colorado)
Demonstrating leadership in addressing the pine beetle epidemic, Winter Park has developed a holistic, hands-on approach to this monumental problem from both a forest health and visual impact perspective. By developing preventative steps for the future through the introduction of mixed tree stands and addressing problems of fire risk and skier safety, other neighboring resorts will benefit from Winter Park’s leadership and hard work as the pine beetle epidemic spreads from forest to forest.
Finalists: Mt. Rose Ski Tahoe (Nevada), Northstar-at-Tahoe Resort (California)

Silver Eagle, Excellence in Stakeholder Relations: Summit at Snoqualmie (Washington)
In creating Summit at Snoqualmie’s Master Development Plan, the resort chose to directly engage a wide cross section of groups and provide them with the opportunity for input. Working together, a well-balanced plan was developed that all stakeholders could support. Don Parks of the Alpine Lakes Protection Society was quoted in the Seattle Times as saying, “It’s a good example of what can happen when two sides sit down and negotiate in good faith.”
Finalists: Lake Louise Ski Area (Alberta, Canada), Mount Washington Alpine Resort (British Colombia, Canada)

Silver Eagle, Excellence in Waste Reduction and Recycling: Stowe Mountain Resort (Vermont)
Stowe Mountain Resort has developed a stand-out waste reduction program by highlighting the power of food. Stowe created a composting program that delivers impressive results—enjoying an 84.5 percent diversion rate. The program works with a local farmer who turns the food waste into soil nutrient. Stowe has converted more than 102 tons of organic matter into compost and recycled 82 tons of waste.
Finalists: Mt. Shasta Ski Park (California), Stevens Pass (Washington)

Judges for this year’s awards include: Michael Berry, NSAA president; John Steelman, National Resources Defense Council; Hank Cauley, The Pew Charitable Trusts; Kirk Mills, Colorado Department of Public Health & Environment; David Jaber, Indiginous Permaculture; Patrick Nye, Bonneville Environmental Foundation; Judy Dorsey, The Brendle Group; and Elysa Hammond, ecologist, Clif Bar & Company.

About Clif Bar & Company
Based in Berkeley, Calif., Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods, including the organic certified CLIF® BAR energy bar, delivering Nutrition for Sustained Energy®, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability from the field to the final product, Clif Bar has received local, state and national awards for its environmental efforts, including the Save Our Snow campaign to combat and educate the public about the impact of global climate change on winter recreation areas.

About the NSAA
The National Ski Areas Association, headquartered in Lakewood, Colo., is the trade association for ski area owners and operators. It represents 326 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 400 supplier members who provide equipment, goods and services to the mountain resort industry. For further information on the Golden Eagle Awards or to learn more about environmental programs at ski resorts nationwide, visit The Green Room at http://www.nsaa.org.