Thu, May 12 2011 - CLIF® BAR Kicks-Off 5th Annual 2 Mile Challenge™ Encouraging People to Swap Cars for Bikes: Campaign will donate $100,000 to Bike Advocacy and Climate Change Nonprofits
EMERYVILLE, Calif., May 12, 2011 – CLIF® BAR is urging people to join its ride to fight climate change by participating in the 2011 CLIF® BAR 2 Mile Challenge™. The nationwide campaign encourages people to reduce carbon dioxide emissions by using their human energy to ride a bike instead of driving a car for trips two miles or less. Rising gas prices make the cause even more appealing, providing additional incentive to leave the car at home and ride a bike.
Through an interactive website, www.2milechallenge.com, the CLIF BAR 2 Mile Challenge enables participants to become part of an online community and engage with other bike lovers. Participants will be asked to join one of three teams, each representing a national nonprofit group that promotes bike advocacy or fights climate change. Individuals will earn points for themselves and their teams based on riding their bikes, logging their miles, challenging friends and sharing their progress through social media.
All told, CLIF BAR, the nation’s leading energy bar and a concept born on a bike ride, will donate $100,000 to nonprofits during this year’s 2 Mile Challenge, which runs from May 12 to October 31.
The three national nonprofits will divide $80,000: Alliance for Biking and Walking, Safe Routes to School Partnership and 350.org. Their teams’ total points at the end of the Challenge will determine the fund allocation. The nonprofit team with the most points will earn a $35,000 grant; second place will receive $25,000 and third place $20,000.
In addition to supporting the three nonprofits, riders for the first time will be able to unlock smaller grants designed to help support local grassroots bike advocacy and climate change groups. A total of $20,000 will be allocated to grassroots initiatives in regions across the United States.
“Giving participants the opportunity to contribute directly to their local community brings a personal element to the 2 Mile Challenge,” said Ryan Mayo, environmental activism manager at Clif Bar & Company. “We hope this inspires more people to ride and help achieve our goal of avoiding 100,000 car trips this year.”
Last year’s 2 Mile Challenge participants avoided more than 43,000 car trips covering almost 385,000 miles during the program’s six-month team competition. In choosing bikes over cars, participants prevented 353,500 pounds of carbon dioxide emissions.
This year riders can sign up for the following teams to support their corresponding nonprofit organizations at www.2milechallenge.com:
In the U.S., 40 percent of all urban trips are two miles or less, and 90 percent of those trips are made by car. If one of 10 car commuters switched to a bike, carbon dioxide emissions would be reduced by 25.4 million tons per year (U.S. Dept. of Transportation).
Every mile traveled by bike instead of car prevents one pound of carbon dioxide from entering the atmosphere, according to the Climate Leadership Initiative at the University of Oregon. Car-generated carbon dioxide is one of the leading causes of global climate change.
Protecting Outdoor Play
The 2 Mile Challenge is part of CLIF BAR’s commitment to protecting the outdoor places where people play. CLIF BAR is a member of 1% For The Planet, a network of organizations committed to donating at least 1 percent of net sales to environmental nonprofits.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.
Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam’s BrandAsset Valuator database measuring brand momentum from 2006 to 2009. (Forbes.com)
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