Loretta Stevens
Double Forte
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Tue, January 24 2012 - CLIF Kid® Releases New Snack Option for Healthier Lunchboxes: CLIF Kid Zbar’s New Iced Oatmeal Cookie Satisfies Cookie Craving with Nutrition Kids Need

EMERVYVILLE, Calif. – January 24, 2012 – CLIF Kid®, maker of organic snacks for active kids, today announced nationwide availability of the new Zbar flavor, Iced Oatmeal Cookie. Spicing up kids’ lunchboxes for the New Year, the latest Zbar flavor captures the home-baked taste of classic oatmeal cookies in a nutritious energy snack bar made with eight grams of organic whole grains and 12 essential vitamins and minerals that kids need.

“In a recent nationwide survey, CLIF Kid learned that 75 percent of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” said Jennifer Yun, brand director for CLIF Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting. Iced Oatmeal Cookie Zbar offers kids a yummy, new option that tastes like mom’s homemade cookies while providing the nutrients kids need for their growing bodies.”

Iced Oatmeal Cookie Zbar features the delicious tastes of cinnamon and vanilla blended into organic whole grain oats, topped with a drizzle of organic white icing. Like all Zbars, Iced Oatmeal Cookie is certified organic and provides an excellent source of complex carbohydrates combined with protein and fiber to help curb hunger and stabilize energy levels.

Iced Oatmeal Cookie joins the Zbar line of kid-friendly flavors, including Chocolate Chip, Honey Graham, Chocolate Brownie, Peanut Butter and S’mores. The full Zbar product line is available nationwide with an SRP of $0.89 per bar.

About CLIF Kid
CLIF Kid makes organic snacks that are specially-created for kids’ growing bodies, developing taste buds and active lives. The snack line features more of the nutrients that growing bodies need most in flavors kids crave with CLIF Kid Zbar, a whole grain energy snack bar that comes in baked and crispy varieties, and CLIF Kid Zfruit, a tangy, chewy fruit rope offering a full serving of organic fruit. For more information, please visit www.clifkid.com

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar