Dean Mayer
Clif Bar & Company
510-596-6330

Heather Hawkins
Double Forte
415-500-0616

Thu, May 31 2012 - Clif Bar Introduces CLIF® Kit’s Organic™, a Gluten-Free Fruit and Nut Bar Made with Simple, Organic Ingredients: New Snack Bar is the Vision of Kit Crawford, co-CEO of Clif Bar & Company

EMERYVILLE, Calif., May 31, 2012 – CLIF® Kit’s Organic™ , the new, simply delicious snack bar made with 100 percent organic fruit and nuts, is now on shelves nationwide in natural food and select grocery stores.

Inspired by Kit Crawford, co-CEO of Clif Bar & Company, Kit’s Organic contains just a handful of simple ingredients. The bar’s delightful blend of tender, organic fruit and crunchy nuts draws upon Kit’s life experiences on her family farm and in her kitchen, where she developed a passion for organic ingredients and handcrafted food.

Kit’s Organic is gluten-, soy- and dairy-free. The scrumptious snack bar comes in four delicious flavors, each offering a three-fourths serving of organic fruit and just 200 calories or less. In addition, Kit’s Organic has no added sugar, is low glycemic and is a good source of fiber.

Clif Bar brings Kit’s Organic, the newest in Clif Bar’s portfolio of great-tasting food for people on the go, to consumers during its 20th anniversary year. “When I stepped back to think about what I’d want in a new snack, I knew it had to be organic, it had to be made with simple ingredients and it had to be delicious,” said Crawford.

Kit’s appreciation for organic food began at a very young age, when her parents instilled in her the values of growing your own food and caring for the land. Picking fruit right off the trees and enjoying long, leisurely family meals are the occasions that inspired Kit’s Organic – simple moments and simple ingredients.

The four great-tasting flavors of Kit’s Organic are Berry Almond, Cashew, Chocolate Almond Coconut and Peanut Butter. Like all food from Clif Bar & Company, Kit’s Organic is free of trans fats, partially hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, preservatives and ingredients sourced from GMOs. Kit’s Organic is available nationwide at natural food stores and in the natural aisle of select grocery stores (SRP: $1.59).

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar

Editor’s Note: Product samples and photos available upon request.