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Thu, June 07 2012 - CLIF Kid® Unveils Cookies ‘n Cream Flavor for Zbar Crispy Line-Up: New Flavor Introduced with Online Tool for Parents that Takes Guessing Game Out of Nutrition Labels

EMERYVILLE, Calif. – June 7, 2012 – CLIF Kid®, maker of organic snacks for active kids, today announced nationwide availability of the new Zbar Crispy flavor, Cookies ‘n Cream. Convenient for summertime road trips, the latest in the Zbar Crispy line provides kids with the Cookies ‘n Cream flavor they crave in a nutritious snack bar. Like all Zbar Crispy flavors, Cookies ‘n Cream is made with 8 grams of organic whole grains and is an excellent source of calcium.

“At CLIF Kid we want to make parents’ jobs easier by providing nutritious and tasty snacks their kids will love,” said Jennifer Yun, brand director for CLIF Kid. “Zbar Crispy Cookies ‘n Cream is a yummy new addition that delivers organic and wholesome ingredients in a favorite classic flavor.”

In addition to 8 grams of whole grains, every Zbar Crispy offers calcium, iron, zinc and vitamin D, which are four nutrients essential for kids’ growing bodies but often lacking in their meals and snacks. It is also USDA-certified organic and free of trans fats, hydrogenated oils, high fructose corn syrup; artificial sweeteners, flavors or preservatives; and ingredients sourced from GMOs.

Zbar Crispy Cookies ‘n Cream is available now at select grocery and natural retailers across the country. It joins other kid-friendly Zbar Crispy flavors including Chocolate, Chocolate Chip and Peanut Butter. (SRP: $0.89 per bar; $4.49 per 6-count box)

Also announced today is the Nutrition Label Conversion Tool to help parents take the guessing game out of reading nutrition labels on kids’ food, which are normally calculated for adults’ needs rather than kids. This online calculator converts nutrition information based on an average adult 2000-calorie diet into age-appropriate recommended daily allowances for kids. Now available at the CLIF Kid website, parents can direct their computer mouse over the words “Age-Specific Information” to reveal a breakdown of recommended allowances for kids. For details, please visit: www.clifkid.com/nutrition

About CLIF Kid
CLIF Kid makes organic snacks that are specially created for kids’ growing bodies, developing taste buds and active lives. The snack line features more of the nutrients that growing bodies need most in flavors kids crave with CLIF Kid Zbar, a whole grain snack bar that comes in soft-baked and crispy varieties, and CLIF Kid Zfruit, a tangy, chewy fruit rope offering a full serving of organic fruit. For more information, please visit www.clifkid.com

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.