Lisa Novak
Clif Bar & Company
510-596-6546

Heather Hawkins
Double Forte
415-500-0616

Tue, July 31 2012 - CLIF MOJO® Rewards Outdoor Adventures with Summer MojoGo Twitter Campaign

EMERYVILLE, Calif., July 31, 2012 – CLIF MOJO®, the sweet and salty trail mix bar made with organic ingredients, adds another great reason to get outdoors this summer and enjoy the fun and freedom of local bike paths, parks and beaches with the launch today of the MojoGo Twitter campaign.

While enjoying the great outdoors, hungry participants can send a geo-tagged tweet capturing their favorite outdoor summer activity to @CLIFMojoGo to receive a coupon for a free CLIF MOJO bar. Separate tweets on subsequent adventures automatically enter the participant into a sweepstakes for a chance to win a Garmin Forerunner 610 GPS heart rate monitor watch, CLIF MOJO branded gear or a box of MOJO bars. More tweets mean more chances of winning. The program runs through September 3, 2012.

How to Enter
During an outdoor adventure, simply tweet to @CLIFMojoGo from a GPS-enabled mobile device. When the geo-targeted location is verified as a park, beach or trail, CLIF MOJO will direct the user to www.clifbar.com to receive a coupon for a free CLIF MOJO bar. Each additional verified tweet to @CLIFMojoGo will enter the participant into a sweepstakes for a chance to win great prizes. Individuals without a Twitter account can also enter by sending an email to . The contest is open to United States residents only.

CLIF MOJO
CLIF MOJO is a perfect performance snack for any outdoor adventure. The trail mix bars feature a variety of nuts plus, pretzels, raisins, chocolate chips and other real ingredients for a crispy, crunchy texture and sweet and salty flavor. Made with 70 percent organic ingredients, CLIF MOJO bars are good for the body and the planet. Flavors include Chocolate Almond Coconut, Honey Roasted Peanut, Mixed Nuts, Mountain Mix, Peanut Butter Pretzel, White Chocolate Macadamia, Dipped Chocolate Peanut and Dipped S’mores. CLIF MOJO is available at select grocery, natural and sports retail stores. (SRP: $1.39)

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar

Editor’s Note: Twitter and Garmin Forerunner are registered trademarks of Twitter, Inc. and Garmin Ltd. Product samples and photos available upon request.