Lisa Novak
Clif Bar & Company
510-596-6546

Brian Stevens
Double Forte
415-500-0615

Mon, July 09 2012 - 2nd Annual CLIF® Bar Campaign Pledges $100,000 to Protect the Places We Play: Meet the Moment Program Empowers Fans to Celebrate, Share and Inspire Moments of Outdoor Adventure

EMERYVILLE, Calif., July 9, 2012 – CLIF® Bar’s Meet the Moment program today invites outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at www.MeettheMoment.com. Through user interaction with the site, CLIF Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors.

Each time a moment is posted, adventurers will have the opportunity to select the nonprofit that resonates most, choosing to direct a $5 donation to the Access Fund, International Mountain Bicycling Association, Leave No Trace, Surfrider Foundation or Winter Wildlands Alliance. Then, for each Moment shared on the site using Facebook, Twitter, Google+ or Pinterest, an additional $1 will be donated to the designated nonprofit. Facebook “Likes” will also generate a $1 donation.

The Meet the Moment grand prize winner, who will be selected from the Top 25 shared and “Liked” Moments as of October 31, will have $10,000 donated in their name to the Meet the Moment beneficiary of their choice. In addition, the winner will receive a year’s supply of CLIF Bars.

How to Post a Moment
People are invited to upload their Moment at www.MeettheMoment.com. Each Moment will include a photo and caption describing it. Once submitted, the Moment will be posted to an interactive photo gallery where people will be able to learn the stories behind them, with the goal of inspiring more outdoor adventures.

Meet the Moment Video
Be inspired to Meet the Moment by watching Team CLIF Bar athletes as they scale the chilly face of Smith Rock, ski the Oregon backcountry, surf the swells of Northern California, mountain bike in the Santa Cruz redwoods and more. Check out the video here

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar