Loretta Stevens
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Wed, October 03 2012 - CLIF Kid® Takes Nightmare out of Halloween Snacking with Zbar Full Moon Brownie

EMERYVILLE, Calif. – October 3, 2012 – CLIF Kid®, maker of organic snacks for active kids, today announced that Zbar Full Moon Brownie is back by popular demand, for a limited time, to provide parents with a nutritious and yummy alternative to typical trick-or-treat offerings. Full Moon Brownie combines a soft-baked chocolate brownie with white chocolate chips in a snack bar made with USDA-certified organic ingredients, 8 grams whole grains, plus 12 vitamins and minerals specific for kids’ growing bodies.

“Every Halloween season brings an invasion of sugary sweets that can frighten parents who want to balance their kids’ snacking with nutrition,” said Jennifer Yun, brand director for CLIF Kid. “Zbar Full Moon Brownie is back to provide parents with a nourishing option for their tiny goblins. The delicious chocolate flavor and fun packaging will light up any jack-o’-lantern bucket.”

In addition to delicious flavor, kids will enjoy Full Moon Brownie’s playfully spooky wrapper whether at the school lunch table or while sorting their trick-or-treat bounty. Like every Zbar, Full Moon Brownie also features a wholesome blend of carbohydrates, protein and fiber to nourish and maintain kids’ energy. Zbar provides 8-11 grams of whole grains and 12 vitamins and minerals. Each bar is also USDA-certified organic and has no trans fats, hydrogenated oils, high fructose corn syrup, artificial flavors, colors or preservatives, or ingredients sourced from GMOs.

Other kid-friendly Zbar flavors include Chocolate Chip, Honey Graham, Chocolate Brownie, Peanut Butter, S’mores and Iced Oatmeal Cookie.

Full Moon Brownie is available now, while supplies last, at select grocery retailers nationwide. (SRP: $0.89/bar)

About CLIF Kid
CLIF Kid makes organic snacks that are specially created for kids’ growing bodies, developing taste buds and active lives. The snack line features more of the nutrients that growing bodies need most in flavors kids crave with CLIF Kid Zbar, a whole grain snack bar that comes in soft-baked and crispy varieties, and CLIF Kid Zfruit, a tangy, chewy fruit rope offering a full serving of organic fruit. For more information, please visit www.clifkid.com.

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar