Lisa Novak
Clif Bar & Company
415-203-7057

Emily Greenberg
Double Forte
415-500-0605

Tue, April 23 2013 - New 30 Gram Protein Bar Helps Maximize Muscle Growth and Recovery - CLIF Builder’s® Expands Protein Offerings with Builder’s MAX™

EMERYVILLE, Calif., April 23, 2013 – The athletes and foodies behind CLIF Builder’s® understand that the body requires varying amounts of protein based on the intensity of a workout or endurance challenge. For that reason, CLIF is expanding the Builder’s line with Builder’s MAX™ – a great-tasting, power-packed protein bar crafted for the most intense workouts. With the addition of MAX, CLIF Builder’s now offers 10, 20 and 30 gram high-quality protein bars, all without artificial sweeteners, trans fats or ingredients sourced from GMOs.

Builder’s MAX is made with TriBuild™ protein, a proprietary blend of whey, soy and casein, and is specifically crafted to support muscle growth and recovery. MAX contains both fast-absorbing proteins that go to work quickly to promote muscle growth as well as proteins that take longer to absorb, which can help extend the muscle growth window. On shelves at retailers nationwide (SRP: $2.69), Builder’s MAX is available in three flavors: Caramel Peanut, Chocolate Chip Cookie Dough and Mint Chocolate Chip.

“CLIF Builder’s is committed to offering great-tasting products that align with the needs of athletes and active people through every last rep, squat and sprint,” said Shirin Belur, CLIF Builder’s brand manager. “The introduction of Builder’s MAX gives people another option to help customize their protein intake based on the day’s activities and the demands of the workout.”

CLIF Builder’s offers three bars in an assortment of flavors and with varying protein levels:
• Builder’s Snack Size for lighter workouts or rest days (10 grams of protein)
• Builder’s for everyday workouts (20 grams of protein)
• Builder’s MAX with TriBuild protein blend to support muscle growth and recovery after the toughest workouts (30 grams of protein)

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit http://www.clifbar.com, check out our Facebook page at http://www.facebook.com/clifbar and follow us on Twitter at: http://www.twitter.com/clifbar

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