Eden Rothwell
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Wed, June 12 2013 - CLIF® Bar Expands Portfolio with New Sierra Trail Mix Energy Bar: Best-Selling Energy Bar’s New Flavor Sierra Trail Mix is the First CLIF Bar Crafted with Sustainably Grown Cocoa from Rainforest Alliance Certified™ Farms

EMERYVILLE, Calif., June 12, 2013 – CLIF® Bar, the original energy bar made with organic ingredients, announced today the nationwide availability of Sierra Trail Mix, the newest flavor in the company’s flagship product line. Sierra Trail Mix is the first CLIF Bar flavor made with sustainably grown cocoa from Rainforest Alliance Certified™ farms and will carry the frog seal on package. The CLIF Bar portfolio now offers 17 great-tasting and distinctive flavors for athletes to push further with sustained energy.

Sierra Trail Mix is crafted with crunchy peanuts, rich chocolate, sweet raisins, and tasty pumpkin and sunflower seeds to create a balanced sweet and salty flavor profile inspired by the classic trail mix combination. Like all CLIF Bars, Sierra Trail Mix provides a nutritious blend of carbohydrates, protein and fiber for sustained energy during athletic adventures.

Clif Bar & Company’s collaboration with the Rainforest Alliance continues the company’s standing commitment to help create a more healthy, just and sustainable food system. Each Sierra Trail Mix package features the recognizable frog seal that guarantees the use of sustainably grown cocoa from Rainforest Alliance Certified farms. The remaining flavors of CLIF Bar made with cocoa ingredients from certified farms will appear in stores in the coming months.

Made with 70 percent organic ingredients, the nationwide availability of CLIF Bar Sierra Trail Mix coincides with Clif Bar & Company’s 10th anniversary of using organic ingredients. Sierra Trail Mix is available at grocery, natural food and specialty retail stores nationwide (SRP $1.39).

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar

Editor’s Note: Product samples and images are available on request.