Emily Greenberg
Double Forte
415-500-0605

Thu, June 27 2013 - CLIF Builder’s® Presents The Ultimate Gym: The Great Outdoors: CLIF Builder’s Encourages Athletes to Get Outside for Muscle Building Exercise with the Launch of an Outdoor Workout Video Series

EMERYVILLE, Calif., June 27, 2013 – CLIF Builder’s® provides a portfolio of great-tasting, high-protein bars for athletes and active people determined to achieve total body fitness and perform at their best. Now it is pairing the protein bars with the ultimate fitness environment: the great outdoors.

CLIF Builder’s has created an online library of outdoor exercise videos that transform backyards and parks into outside fitness experiences using nature’s resources. The CLIF Builder’s outdoor workout videos are available at www.mynaturesgym.com, which has been specifically designed for mobile devices.

From boulders to benches, the workout series provides a variety of instructional videos created by internationally renowned personal trainer, Ron Mathews, who has more than 15 years of experience sculpting the physiques of actors, entertainers and athletes. CLIF Builder’s brings one of Hollywood’s most sought after trainers to people seeking to achieve their fitness goals while enjoying the outdoors.

Visitors to the site can choose from more than 20 videos based on muscle groups: upper body, lower body, core or full body, and pair them with available outdoor surroundings like a bench, branch, curb, flat ground, overhead bar, rock or tree. Once a selection is made, videos featuring Mathews appear with step-by-step instructions on how to properly execute the routine. CLIF Builder’s is partnering with Tough Mudder®, and has created supplemental, instructional videos specifically designed for Tough Mudder obstacles and training.

“In order to get the most out of your workout you need to mix it up, and what better place to do that than in your natural surroundings, which offer challenges to take your workout to the next level,” said Mathews, CSCS, CPT and CLIF Builder’s spokesperson. “And strength training is just one piece of the puzzle. You need a protein punch after a workout to build and repair muscle.”

CLIF Builder’s is dedicated to educating people about performance nutrition. In an effort to help people determine how much protein they need, it created The CLIF Builder’s Protein Calculator, www.clifbar.com/food/clifbuilders. The Protein Calculator takes the guess-work out of protein consumption by suggesting a protein type, amount and timeframe to consume protein based on weight and activity level, type and duration.

Nutrition helps play a role in achieving total body fitness. CLIF Builder’s portfolio of protein bars is crafted with ingredients to help promote muscle building and recovery, and provide energy to sustain your workout. CLIF Builder’s is available in 10, 20 and 30 grams of protein options, making protein intake customizable and providing protein possibilities for the toughest workouts, recovery days and everything in between.

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar

Editor’s Note: Product images and samples are available on request.