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Dean Mayer
Clif Bar & Company
(510) 558-7855 x 130

Fri, March 26 2010 - CLIF® BAR and CLIF SHOT® Partner with Online Training Program of Famed Triathlete Mark Allen

BERKELEY, Calif., March 26, 2010—CLIF® BAR and CLIF SHOT®, the leaders in natural and organic sports nutrition, have teamed up with legendary triathlete Mark Allen to become the official performance sports nutrition partners of www.markallenonline.com, the leading online triathlon training website. 

CLIF BAR, the leading all-natural and organic energy bar, delivers an optimal blend of carbohydrates, protein and fiber for sustained energy. The CLIF SHOT lineup, which includes CLIF SHOT BLOKS®, CLIF SHOT ROKS™ and CLIF SHOT® ENERGY GEL, offers great-tasting, scientifically-backed and sustainably-made sports nutrition to performance athletes.

Mark Allen is a six-time Ironman Hawaii champion, winning the race the last time at age 37. Triathlete Magazine named him “Triathlete of the Year” six times and Outside magazine dubbed him The World’s Fittest Man in 1997. In 2001 he went on to co-found MarkAllenOnline with Luis Vargas. Together they have coached hundreds of beginners to personal success as well as amassed the longest list of Hawaii Ironman finishers of any coaching organization. These athletes attribute a huge part of their success to the guidance and expertise they received from MarkAllenOnline.

“As one of many triathletes here at Clif Bar, I understand how much time and effort we all invest in training,” said Chris Randall, CLIF SHOT brand manager. “Proper nutrition is an essential part of any successful training regimen. We’re really pleased to combine our athlete-crafted sports nutrition with the unparalleled, individually-tailored training services Mark brings to his members.”

“Clif Bar’s overall philosophy of using natural and organic ingredients combined with its desire to innovate make this a great partnership,” said Allen. “Products like SHOT BLOKS and SHOT ROKS, along with the original CLIF BAR show how they bring together science, functionality and great taste using ingredients that are both good for your body and effective at delivering what is needed for top-end athletic performance. Just as MarkAllenOnline provides customized training plans, Clif Bar’s product portfolio has the breadth to allow our athletes to find a nutritional solution that’s right for them.”

Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, all-natural, organic foods and drinks, including CLIF® BAR energy bar; CLIF SHOT® Clean + Natural Performance™ products; LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the company is committed to sustaining its people, brands, business, community and planet. (www.clifbar.com)