Sabrina Chin |
Thu, September 27 2007 - Clif Bar & Co. Introduces CLIF MOJO™ Dipped
Maker of Organic and All-Natural Foods Unwraps New Indulgent Flavors at Natural Products Expo East
BERKELEY, Calif., September 27, 2007 – Clif Bar & Co. debuts a new line and flavors at Natural Products Expo (NPE) East on September 27-29, 2007. The company’s booth (#3331) is evocative of an organic backyard, highlighting the nutrition and variety CLIF® and LUNA™ products add to different lifestyles:
CLIF® MOJO™ Dipped
CLIF® MOJO™, the popular family of sweet and salty trail mix bars, introduces CLIF MOJO Dipped. Each bar satisfies snackers with a creamy delight and a balance of sweet and salty sweet flavors. It’s chock full of organic crunchy nuts, pretzels or fruits and dipped in a creamy cocoa, peanut butter or vanilla layer. Made with 70 percent organic ingredients, it also contains 8-9 grams of protein. CLIF MOJO Dipped comes in Peanut Butter Jelly, Chocolate Peanut and Fruit & Nut. (SRP $1.29).
CLIF® BAR Pear Apple Strudel
CLIF BAR, the organic certified energy bar providing nutrition for sustained energy, unveils a new seasonal bakery-inspired flavor, Pear Apple Strudel, which will appear in fall 2007 for a limited time. Pear Apple Strudel joins the annually-anticipated line of CLIF BAR seasonal flavors that sells out each fall and winter. (SRP: $1.29)
LUNA Tea Cakes™ Mint Chocolate
LUNA Tea Cakes™, the first nutrition bar for women to harness the power of tea to promote specific aspects of women’s wellness, introduces a new flavor, Mint Chocolate, to its antioxidant-rich snack line. New Mint Chocolate offers heart healthy benefits from oats, green tea and omega 3s from flaxseed. These tea-infused gems for women combine organic ingredients, vitamins and minerals with organic tea from The Republic of Tea. In addition to Mint Chocolate, LUNA Tea Cakes are also available in three delicious flavors: Vanilla Macadamia for Mood Balance, Berry Pomegranate for Longevity and Orange Blossom for Healthy Skin. (SRP: $1.29).
LUNA Sunrise® Apple Cinnamon
LUNA Sunrise®, the first morning nutrition bar for women, reveals new Apple Cinnamon flavor to join its healthy, portable breakfast line. Made with more than 70 percent certified organic ingredients, LUNA Sunrise contains many nutrients essential to women—protein, fiber, omega-3s and calcium—as well as heritage whole grains, such as amaranth and quinoa. LUNA Sunrise also comes in three additional flavors that women love, including Strawberries & Crème, Blueberry Yogurt and Vanilla Almond. (SRP: $1.29).
Clif Bar & Co. is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF® BAR energy bar, delivering nutrition for sustained energy, and LUNA, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar & Co. works diligently to reduce its footprint on the planet from the field to the final product.
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Editor’s Note: Product samples and photos are available on request.
