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Loretta Stevens
Double Forte
(415) 848-8123

Tue, September 14 2010 - CLIF Kid® Makes S’mores Available Year-Round: Popular Holiday Seasonal Flavor Joins Regular Line-Up of Baked Energy Bars

BERKELEY, Calif., September 14, 2010 – CLIF Kid®, the line of organic and great-tasting snacks offering balanced nutrition for active kids, today added S’mores flavor to their Organic ZBaR line.  Due to the popularity of Spooky S’mores Organic ZBaR, the Halloween seasonal will now join the regular ZBaR family of baked whole grain organic energy bars for kids.  S’mores recreates the classic camp fire snack using organic and all-natural ingredients in a baked whole grain bar with 12 vitamins and minerals specific for kids’ growing and active bodies.

“The new S’mores ZBaR makes it even easier for kids to enjoy whole grain snacks at home, school or on-the-go,” said Jennifer Yun, brand director for CLIF Kid. “As with all CLIF Kid snack products, the new ZBaR flavor helps busy parents provide healthy and delicious options to their active kids when they don’t have time to bake from scratch but do want to offer variety in their kids’ lunchboxes.”

Every ZBaR features a wholesome blend of carbohydrates, protein and fiber, which slows digestion to stabilize energy levels and make kids feel nourished longer. ZBaR is an excellent source of whole grains, valuable antioxidants and fiber. The bar is also USDA-certified organic and contains no artificial flavors, colors or preservatives, no high fructose corn syrup, no partially hydrogenated oils or trans fat and does not source genetically-modified ingredients.

The ZBaR line also includes Honey Graham, Chocolate Brownie, Peanut Butter, Chocolate Chip and Blueberry flavors. S’mores will be available starting in August at select grocery and natural retailers across the country. (SRP: $0.89)

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, all-natural, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid® , Nourishing Kids in Motion™. Focused on sports nutrition and healthy snacks, the company is committed to sustaining its people brands, business, community and planet. www.clifbar.com