Dean Mayer |
Tue, September 25 2007 - CLIF SHOT® Heats up Interbike
Unveils New Hot Drinks for Cold Weather Athletes
LAS VEGAS, Sept. 25, 2007 – Clif Bar & Co. will debut the hottest products tailored specifically for cold weather athletes at Interbike here (Sept. 25-28), booth # 4001. Recognizing the specific nutrition needs of winter athletes, the company has expanded its CLIF SHOT brand, specifically creating hydration and recovery drinks that target the unique needs of cold weather athletes.
CLIF SHOT®, made to quickly deliver lasting energy to athletes on-the-go, will introduce its all-new CLIF SHOT Hot Electrolyte and Recovery Beverages, hot drinks for warming up, hydrating and refueling before, during or after cold weather sports:
• CLIF SHOT Electrolyte Hot Apple Cider – Warm up and hydrate yourself on those icy-cold days with CLIF SHOT Electrolyte Hot Apple Cider. Unlike coffee or tea, this sports drink has the perfect blend of electrolytes and carbohydrates to fuel your chilly adventure. One self-serve packet mixed with hot water makes 16 oz. of Hot Apple Cider. Suggested Retail Price (SRP) $1.49
• CLIF SHOT Recovery Hot Chocolate – Now cold weather athletes can recover from a cold ride or early morning race in a new way. CLIF SHOT Recovery Hot Chocolate is the ideal blend of protein and carbohydrates to aid in muscle repair and hydration immediately following cold weather endurance activities. One self-serve packet mixed with hot water makes 8 oz. of Hot Chocolate. SRP $1.69
CLIF SHOT Electrolyte and Recovery Hot drinks are available now on shelves at sports retail stores nationally, as well as online at http://www.clifbar.com.
Another great nutrition solution for winter training are the newest flavors of CLIF SHOT® BLOKS™ energy chews. These delicious energy chews are packed with carbohydrates and electrolytes, easy to eat, won’t freeze in chilly conditions and they meet the specific caloric and electrolyte needs of athletes. Latest flavors are:
• CLIF SHOT BLOKS Margarita flavor rescues athletes from muscle cramping caused by sodium loss and dehydration. With triple the sodium of a typical energy gel in each serving (210 mg), kiss those cramps goodbye.
• CLIF SHOT BLOKS Piña Colada brings a coconut kick to the mix. Not racing on an island? This flavor will take you there.
• CLIF SHOT BLOKS Cola flavor energizes athletes with 50 mg of caffeine per serving. Three BLOKS provide the caffeine of one cup of coffee or one shot of espresso.
With an SRP of $1.99 for all flavors, CLIF SHOT BLOKS are available now at sports retail stores nationally and online at http://www.clifbar.com.
Clif Bar & Co. is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF® BAR energy bar, delivering nutrition for sustained energy, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar works diligently to reduce its footprint on the planet from the field to the final product.
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