Mon, June 08 2009 - LUNA® Introduces LUNA Cookie™: A baked whole grain snack helps women meet their dietary needs

BERKELEY, Calif. (May 26, 2009)—LUNA®, Whole Nutrition for Women®, launches LUNA Cookie™, an entirely natural and USDA-certified organic baked whole grain snack. Inspired by bakery treats, LUNA Cookie is a healthy twist on the traditional baked good that is a good source of whole grains, fiber and omega-3 fatty acids.

“LUNA Cookie is a delicious and convenient way for women to get more whole grains into their diet. While awareness around the benefits of whole grains is prevalent, women still have a hard time meeting their daily dietary intake of whole grains,” said Tara DelloIacono-Thies, R.D., in-house nutritionist for LUNA.

LUNA Cookie makes for a scrumptious and nutritious whole grain snack that satisfies and curbs hunger between meals, helping to prevent high calorie and high fat snacking cravings. With a chewy, soft-baked texture, each square-shaped Cookie is also sectioned in half, so it can be broken into two smaller, bite-sized pieces for greater portion control.

“Women shouldn’t have to choose between food that tastes good and getting the nutrition they need,” said Nicole Pemerl, Brand Manager, LUNA. “LUNA Cookie helps women get the best of both worlds, while allowing them to give in to their cookie temptation.”

In addition to whole grains, LUNA Cookie also helps women get more of the nutrients they often lack—like folic acid, calcium, iron and B-vitamins. Made with the highest quality organic ingredients, LUNA Cookie is free of artificial flavors and sweeteners, high fructose corn syrup, trans fat, hydrogenated oils, and ingredients sourced from genetically modified organisms.

LUNA Cookie Nutritional Benefits:

• 130-150 calories
  
• 9g whole grains
  
• Good source of omega-3 (from flax)
  
• Women-specific nutrition (folic acid, calcium, iron and B vitamins)
  
• Good source of antioxidants (A, C & E)
  
• 2-3g protein

LUNA Cookie is available in three delicious flavors—Chocolate Mint, Berry Pomegranate and Peanut Butter Chocolate. LUNA Cookie is sold at natural food stores, such as Whole Foods, nationwide, and online at http://www.lunabar.com. (SRP: $1.39)

About Clif Bar & Company
Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF® BAR energy bar, delivering nutrition for sustained energy, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar works diligently to reduce its footprint on the planet from the field to the final product.