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Dean Mayer
Clif Bar & Company
510-558-7855, x130

Loretta Stevens
Double Forte
415-848-8123

Mon, June 28 2010 - New CLIF CRUNCH® Granola Bars Feature Creamy Chips, Bursts of Flavor and a Light, Crunchy Texture: Who Knew Crunchy Granola Bars Could Taste This Good?

BERKELEY, Calif., June 28, 2010 – CLIF CRUNCH®, a new line of crunchy granola bars from Clif Bar & Company, is now available in natural food and select grocery stores nationwide. CLIF CRUNCH sets a new standard for taste and texture, featuring nuts, creamy chips and a special blend of organic whole grains and rice crisps that creates a lighter-textured crunch. 

Created by the athletes and foodies in the CLIF Kitchen, CLIF CRUNCH is the first line of crunchy granola bars to feature whole, baked-in chips made of chocolate, white chocolate and peanut butter for bursts of flavor throughout the bars. Organic oats, barley and rye, along with rice crisps, create an original flavor profile and give the bars their lighter-textured crunch.

“CLIF Crunch brings exciting new variety to the crunchy granola bar category,” said Carly Lutz, Brand Director at Clif Bar & Company. “The CLIF Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”

CLIF CRUNCH comes in four delicious flavors:  Chocolate Chip, Honey Oat, Peanut Butter and the category’s first White Chocolate Macadamia Nut flavor. The bars are 70 percent organic and made with all-natural ingredients. Each two-bar packet delivers a full serving of organic whole grains, 4-5 grams of protein, and is a good source of fiber.

CLIF CRUNCH has a suggested retail price of $3.99 per 10-bar box. One percent of net sales will be contributed to 1% for the Planet. 

Committed to creating delicious, healthy food made in a way that respects and protects the places where people live, work and play, Clif Bar & Company uses all-natural and organic ingredients in all of its foods. The company does not use artificial flavors, sweeteners, preservatives or ingredients sourced from genetically-modified organisms. 

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, all-natural, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the company is committed to sustaining its people, brands, business, community and planet. (http://www.clifbar.com)

Editor’s Note: Product samples and photos are available on request.