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Emily Greenberg
Double Forte
415-500-0605

Fri, September 13 2013 - New CLIF SHOT® Performance Drinks for Hydration and Recovery

EMERYVILLE, Calif., September, 12, 2013 – CLIF SHOT® continues to deliver streamlined nutrition for athletes with a new line of performance drinks: CLIF SHOT Electrolyte Hydration Drink Mix and CLIF SHOT Protein Recovery Drink Mix. The introduction of these new products expands the CLIF SHOT portfolio to provide athletes options for hydration during activity and fast-absorbing protein to aid in post-activity recovery. In combination with CLIF SHOT BLOKS® and CLIF SHOT® Energy Gel, the CLIF SHOT Portfolio now effectively covers athletes’ needs before, during and after activity.

CLIF SHOT Electrolyte Hydration Drink Mix is made with 90 percent organic ingredients and is crafted with sodium and other electrolytes, and a multiple source carbohydrate solution to aid in fluid transport, absorption and retention. The 4 percent multiple source carbohydrate solution helps optimize gastric emptying while maintaining carbohydrates’ positive effects on rehydration. The low percentage carbohydrate solution makes CLIF SHOT Electrolyte Hydration Drink Mix less sweet and lighter tasting than other sports drinks. Team CLIF Bar athletes have remarked that fewer carbohydrates and less sugar allow them to drink continuously during long athletic outings.

CLIF SHOT Protein Recovery Drink Mix is made with 70 percent organic ingredients and is formulated with streamlined ingredients to help the body recovery immediately after activity and prepare for the next workout. Each serving contains 10 grams of whey and casein to help maximize the body’s muscle-building potential and prevent muscle breakdown. The organic glucose in CLIF SHOT Protein Recovery Drink Mix works to help restore muscle glycogen while the sodium replenishes what is lost during activity.

“All ingredients in CLIF SHOT products serve a purpose, so athletes can feel confident that what they’re eating and drinking will help them perform,” said Chris Randall, CLIF SHOT brand manager. “Made by athletes and foodies, CLIF SHOT Electrolyte Hydration Drink Mix and CLIF SHOT Protein Recovery Drink Mix deliver the nutrition athletes need so they can stay out longer and recover faster.”

CLIF SHOT Electrolyte Hydration Drink Mix is available in two clean and crisp flavors: Lemon Lime-Ade & Cranberry Razz™. It is available in single-serve stick packs for portability (SRP $1.99) and stand-up pouches for home use (SRP $19.99). CLIF SHOT Protein Recovery Drink Mix is available in two delicious and rewarding flavors: Orange Mango and Chocolate. It is available in single-serve packets (SRP $3.29) and stand-up pouches (SRP $24.99). Both performance drink mixes are available in sports retail stores nationwide.

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

Editor’s Note: Product samples and photos are available on request.