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Meaghan Praznik
Clif Bar & Company
510.596.6592

Tue, January 28 2014 - New Year, New Ways for Kids to Eat Those Veggies!: New CLIF Kid Zfruit + Veggie™ ropes make nutritious, on-the-go snacking fun and easy

EMERYVILLE, Calif. – January 28, 2014 – CLIF Kid®, maker of organic snacks for active kids, today introduced CLIF Kid Zfruit + Veggie – the latest addition to the CLIF Kid Zfruit line of organic snacks. Made with vegetable puree, Zfruit + Veggie is a good source of fiber and an excellent source of vitamin C, making it a nutritious snack that kids enjoy eating. 

“Our new fruit and veggie snacks make it even easier for kids to enjoy nutritious food while on-the-go,” said Michelle Ferguson, executive vice president of marketing for CLIF Kid. “Parents will love that this USDA-certified organic snack satisfies picky eaters and supports growing bodies, while kids will love the yummy fruit flavors and twisted, peelable rope that makes snack time fun.”

The athletes, foodies and parents in the CLIF Kitchen know it can be difficult to feed busy kids well when on-the-go and not at the kitchen table. The team developed CLIF Kid Zfruit + Veggie to provide parents with portable, convenient nutrition that doesn’t need to be washed, cored, seeded, cut or refrigerated before eating. The snack helps families on the journey to keep kids healthy and active by teaching them to eat a variety of good foods, flavors and textures.

CLIF Kid Zfruit + Veggie is gluten free, crafted with organic ingredients, and does not contain “no-no’s,” such as partially-hydrogenated oils, high fructose corn syrup, trans fat, synthetic preservatives and artificial flavors. Additionally, the CLIF Kitchen sources ingredients that are not genetically engineered, so parents can feel confident about the snacks they serve their kids.

CLIF Kid Zfruit + Veggie comes in three delicious flavors – Blueberry Blast, Cheery Cherry and Mango Mania. It is available at natural food retailers, grocery stores and mass retailers nationwide. (SRP: $4.49/5-count box).

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.