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Privacy Policy

CLIF BAR & CO. PRIVACY POLICY

Clif Bar & Co. (“Clif Bar”) recognizes the importance of protecting the privacy needs of users of Clifbar.com (the “Site”), subscribers to our mailing lists, and participants in our surveys, polls, contests, sweepstakes (collectively, “Users”). The following Privacy Statement is based on our respect for our Users' privacy and describes the Personal Information (e.g. name, address, email address, phone number, etc.) we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of such Personal Information. When you provide Personal Information, you are consenting to the manner in which we will collect, use, disclose and otherwise manage your Personal Information, as set out below.

Who May Use the Site:
Our Site is not intended or designed to attract users under the age of 13. Although Clif Bar and our Site do not specifically seek to obtain any information from children under the age of 13, there are certain areas of our Site that children may visit. Clif Bar does not knowingly collect personal information from individuals under 13. If individuals under 13 years of age wish to participate in contests or promotions, they must obtain the consent of their parent or guardian. If you are under 13, we ask that you not send us any Personal Information unless you have parent or guardian permission. In the event that we learn that such information has been sent to our Site, we will not create a profile or otherwise retain the child’s information.

Our Site is intended for users from the United States and those not governed by privacy policies of other countries. Users from the other countries are advised not to disclose Personal Information to our Site. Information sent to us will be housed on servers located in the state of California, in the United States. Do not send us information unless you consent to the application of U.S. law and to the use and disclosure of your information consistent with this Privacy Statement.

Information Collected and Used by our Site:
We will only collect Personal Information which you knowingly and voluntarily provide. We may collect Personal Information that you provide us when you:

• Register on the Site. Registration is an optional service provided by our Site. You do not have to register to browse on our Site, but you may have to register to (a) subscribe to a subscription list or newsletter, (b) purchase products on our Site, or (c) participate in a survey, poll, sweepstakes or contest that we are promoting. When you register, you are asked for certain Personal Information, such as your name, address, phone number and e-mail address, a password that you select, and your interests, if you choose to register them. Your registration information may be used to help make your online shopping on the
Site quicker and easier, by pre-filling certain parts of your shopping information. When you register you will have the opportunity to sign up for future marketing mailings from Clif Bar.

• Participate in Contests, Sweepstakes, Polls or Surveys, or other Clif Bar Activities; Pose a Question. When you submit a question, participate in a survey or poll, enter a contest or sweepstakes, or participate in other Clif Bar Activities through our Site (collectively, “Clif Bar Activities”), we may collect your Personal Information to administer your participation in such Clif Bar Activity. At the time you are participating in a Clif Bar Activity, we may ask your permission to send you future marketing information.

Other Ways We Collect and Use Your Personal Information:
Promotional Information and Marketing Materials. We would like to inform you of products and services, sales and special offers that might benefit you. When you register online, request a newsletter or mailing list or participate in a Clif Bar Activity, you will have the opportunity to sign up for e-mails about our products, services, sales and special offers. If you would like to stop receiving such promotional information from us, please see the "Marketing & Contact Preferences/Opt-out /Updating or Removing Information" section of this Privacy Statement.

Access to Personal Information by Companies that Work with or on Behalf of Clif Bar. Some of our operations, such as our electronic commerce, may be managed by service providers who are unaffiliated, third party companies. These companies may share Personal Information with their affiliates and with service providers whom they engage to perform services related to our Site or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing fulfillment houses. These companies may have access to your Personal Information on a confidential basis only to the extent necessary to perform these contracted for functions. We will not authorize these companies to use your Personal Information for any reason other than to provide you with specific contracted for services. For reasons of security, our Site does not store credit card information permanently on any Web server.

Other Uses of Personal Information. We may also use the Personal Information you voluntarily provide, in addition to information provided to us from our service providers, to continually assess and improve the products and services we offer. To serve you better, we may combine the Personal Information that you give us with publicly available information and information we receive from or cross-reference with our marketing partners and others. We may use that combined information to enhance and personalize your experience with our Site, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.

We may also collect Personal Information about you from our service providers who provide us with e-commerce related services related to the Site. Our Web server automatically logs non-specific information about users including IP address, aggregate user data (which will not contain any Personal Information related to a single visitor), and browser type. This data is used to manage our Site, track usage and improve the Site’s functionality. This non-specific information may be shared with third-parties to provide more relevant services and advertisements to users.

Sale of Business.
In the event that Clif Bar or some of our assets are sold or transferred or used as security, your Personal Information may be shared with third parties as part of that transaction. Lenders and business partners will be asked to maintain the same privacy as Clif Bar.

Disclosures of Personal Information in Legal Proceedings.
If Clif Bar, the Site or any of our service providers is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, we or the applicable service provider may, without your consent or any notice to you, provide such information.