As a company of food lovers, athletes, and parents we know that great food leads to better adventures. For us, great food is:
Our Three Pillars
Crafted With Purpose
Everything we make is crafted with purpose. Each one of our tasty recipes is thoughtfully made with the nutrition to meet people’s energy needs.
Organic and Sustainable
We make our food with organic and sustainable ingredients like oats, almonds and dates from trusted suppliers. That means, from the very beginning, our ingredients not only support farming communities, they also help support a healthy planet.
Our food comes from family-inspired recipes. Just like the original CLIF Bar our founder, Gary Erickson, crafted in his mom’s kitchen way back in 1992, we still make food we enjoy eating that makes us feel good too.