Feeding and Inspiring Active Lifestyle
Introducing the Active Nutrition Guide
At Clif Bar & Company, we understand that a solid nutrition plan isn’t just important for elite-level athletes. Eating with purpose is essential for all active people who want to feel their best.
That’s why we’re proud to present the Active Nutrition Guide, a first-of-its-kind comprehensive resource for feeding and inspiring all active lifestyles. It provides nutrition professionals with evidence-based guidelines to create nutrition plans for any active occasion.
ACTIVE NUTRITION WORKBOOK
Frequently Asked Questions
WHO IS THE ACTIVE NUTRITION GUIDE INTENDED FOR? The guide is intended for nutrition professionals working with a range of active people.
WHY WAS THE GUIDE CREATED? The guide helps explain the role of food in fueling healthy, active bodies. All active people benefit from nutrition that considers their fitness goals and is personalized to the day-to-day intensity, frequency and duration of their activity. Using the guide, nutrition professionals can develop customized nutrition plans to best support the changing energy and nutrient needs of each day.
HOW WAS THE ACTIVE NUTRITION GUIDE DEVELOPED? Recommendations in the Active Nutrition Guide are based on a comprehensive review of the latest scientific evidence. Core sports nutrition references include the Dietary Guidelines for Americans, the Physical Fitness Guidelines for Americans, and the Position of the Academy of Nutrition and Dietetics, Dietitians of Canada and the American College of Sports Medicine: Nutrition and Athletic Performance. Recommendations are also supported by the expertise, personal experience and health professional peers of the authors.
WHO AUTHORED THE ACTIVE NUTRITION GUIDE? The Active Nutrition Guide was authored by five internationally-recognized experts in sports nutrition who have collectively published hundreds of peer-reviewed sport nutrition focused research papers; led and participated in various sport nutrition related editorial and professional boards; and provided nutrition guidance and practical training tools for various athletes from collegiate level to professionals :
- Michele Macedonio, MS, RD, CSSD
- Asker Jeukendrup, PhD
- John Hawley, PhD
- Christine Rosenbloom, PhD, RD, CSSD
- Mike Ormsbee, PhD, CSCS, FISSN, FACSM
The guide applies the concept of periodization – what to eat and when, based on the intensity, frequency and duration of activity – to help anyone who’s active eat in a way to achieve their goals.
The guide is accompanied by a series of modules that provide activity-specific nutrition advice from sports nutrition experts, alongside real-world tips from athletes. Currently, modules are available for running, cycling and soccer, with more to come.
ACTIVE NUTRITION FOR CYCLING
ACTIVE NUTRITION FOR RUNNING
ACTIVE NUTRITION FOR SOCCER
The Active Nutrition Guide was developed with the support of Clif Bar & Company. Clif provided financial support to the authors, reviewers and athletes for their time, expertise and travel for one in-person meeting. The Clif nutrition team of registered dietitians provided project support and reviewed the content.
This is the time to stand your ground and band together and help other women.
Luna Bar: With the women’s movement, have you seen a shift in the culinary scene or do you anticipate it changing?
Palak Patel: I think it’s already starting. Some of it, you’re going to see very publicly like the female chefs being recognized, but there are also things that are probably not so visible in the media landscape that are changing. But, to me, it starts with each woman in their respective field. You have to start that movement through yourself. If somebody’s been treating you badly, or you see somebody being treated badly, you have to start that movement however micro that is. The micro movements create these macro movements.
If this was a wakeup call for society as a whole and men, then it should also be for women because if you were privy to this kind of behavior, this is the time to speak up. This is the time to stand your ground and band together and help other women.
Luna Bar: Do you have any tips for how women can know their worth when they go into a job interview, and how to set that baseline for what they should be making?
Palak Patel: I think there’s a really unnecessary taboo around people talking about money, but I think it’s okay to talk to your friends about ranges. Using you network is important.
You also have to ask where it feels uncomfortable, especially for women because we sell ourselves short all the time. Confidently say, “Hey, I’m worth this, and here are the reasons why.”
Get comfortable with that topic. Ask and practice, because it’s going to keep coming up time and time again for the rest of your career.
Luna Bar: What one piece of advice would you give women starting out in the culinary arts?
Palak Patel: Definitely play to your strengths. I don’t mean that with just cooking, but I think there are so many women that have other talents that they can marry with their cooking. With the help of social media, you’re starting to see that some people are great cooks, but they’re also amazing photographers. You might be interested in food styling, or you’re a great writer, or you’re a good recipe tester, or you’re good on camera. There are a number of different things that come into play when it comes to culinary arts. The cooking is a huge part of it, but the other things are also important.
Doing numbers, public speaking, marketing, sales… If you don’t want to work for somebody else, you’re eventually going to need those skills. Whether it’s that you have your own restaurant, you want to build a franchise, or you want to do any number of different things, play to those strengths because that is going to help. The cooking is a huge part of it, but the other things are also important.
For more on Palak Patel, see chefpalakpatel.com, and check back here for the next installment of our “Luna Voices” series.