Feeding and Inspiring Active Lifestyle
Introducing the Active Nutrition Guide
At Clif Bar & Company, we understand that a solid nutrition plan isn’t just important for elite-level athletes. Eating with purpose is essential for all active people who want to feel their best.
That’s why we’re proud to present the Active Nutrition Guide, a first-of-its-kind comprehensive resource for feeding and inspiring all active lifestyles. It provides nutrition professionals with evidence-based guidelines to create nutrition plans for any active occasion.
ACTIVE NUTRITION WORKBOOK
Frequently Asked Questions
WHO IS THE ACTIVE NUTRITION GUIDE INTENDED FOR? The guide is intended for nutrition professionals working with a range of active people.
WHY WAS THE GUIDE CREATED? The guide helps explain the role of food in fueling healthy, active bodies. All active people benefit from nutrition that considers their fitness goals and is personalized to the day-to-day intensity, frequency and duration of their activity. Using the guide, nutrition professionals can develop customized nutrition plans to best support the changing energy and nutrient needs of each day.
HOW WAS THE ACTIVE NUTRITION GUIDE DEVELOPED? Recommendations in the Active Nutrition Guide are based on a comprehensive review of the latest scientific evidence. Core sports nutrition references include the Dietary Guidelines for Americans, the Physical Fitness Guidelines for Americans, and the Position of the Academy of Nutrition and Dietetics, Dietitians of Canada and the American College of Sports Medicine: Nutrition and Athletic Performance. Recommendations are also supported by the expertise, personal experience and health professional peers of the authors.
WHO AUTHORED THE ACTIVE NUTRITION GUIDE? The Active Nutrition Guide was authored by five internationally-recognized experts in sports nutrition who have collectively published hundreds of peer-reviewed sport nutrition focused research papers; led and participated in various sport nutrition related editorial and professional boards; and provided nutrition guidance and practical training tools for various athletes from collegiate level to professionals :
- Michele Macedonio, MS, RD, CSSD
- Asker Jeukendrup, PhD
- John Hawley, PhD
- Christine Rosenbloom, PhD, RD, CSSD
- Mike Ormsbee, PhD, CSCS, FISSN, FACSM
The guide applies the concept of periodization – what to eat and when, based on the intensity, frequency and duration of activity – to help anyone who’s active eat in a way to achieve their goals.
The guide is accompanied by a series of modules that provide activity-specific nutrition advice from sports nutrition experts, alongside real-world tips from athletes. Currently, modules are available for running, cycling and soccer, with more to come.
ACTIVE NUTRITION FOR CYCLING
ACTIVE NUTRITION FOR RUNNING
ACTIVE NUTRITION FOR SOCCER
The Active Nutrition Guide was developed with the support of Clif Bar & Company. Clif provided financial support to the authors, reviewers and athletes for their time, expertise and travel for one in-person meeting. The Clif nutrition team of registered dietitians provided project support and reviewed the content.