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What is the difference between CLIF Whey Protein Bar and CLIF BUILDERS protein bar?

The intended nutrition purpose and eating occasion for the two bars are different. The new CLIF Whey Protein Bar offers 14g of complete protein, with 5g sugar, to help active people maintain lean muscle in times between adventures. CLIF BUILDERS is crafted with 20g of complete protein to help active people recover from tough workouts, and should be eaten after exercise to help support muscle recovery and replenish energy stores.

Clif Bar & Company’s foods are carefully crafted to meet the varying energy needs of people on-the-go. Different activities require different levels of intensity and we offer a portfolio of food to provide energy before, during and after athletic activity.

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