Though Clif Bar & Company makes nutritious food, we also believe deeply that our actions should nourish people, planet and communities.
"Through the simple act of extending a hand—not just once in a while, but as a regular part of life—we are changed as individuals, and as a company.” —Kit Crawford, Clif Bar & Company co-CEO
For years we've supported communities impacted by natural disasters by helping to provide a "second response"—offering aid after the heroic first responders have completed their crucial work, when the news coverage has ceased and the hard work of rejuvenating communities has just begun. Now we’ve created a fund dedicated solely to the ongoing support of second responder efforts in impacted communities.
A NEW FUND TO SUPPORT COMMUNITIES AFTER NATURAL DISASTERS
The 2018 Camp Fire was the deadliest and most destructive fire in California history. We were inspired by Sierra Nevada Brewing Company co-founders Ken Grossman and his wife, Katie Gonser, who organized a national beer brewing campaign to raise money for the Butte County communities impacted by the fire.
So, as another family- and employee-owned company, we've created the CLIF Second Responder Fund, which is being funded by 100% of the net profits from the sales of our Sierra Trail Mix CLIF BAR, to help communities impacted by natural disasters. You can find the Sierra Trail Mix CLIF BAR in stores and online.
The CLIF Second Responder Fund’s first recipient, the Butte Humane Society, will receive $1.5 million to help build a new state-of-the-art animal shelter and clinic that will serve the surrounding communities. In the aftermath of the Camp Fire, BHS cared for dozens of burned cats, helped to reunite people with their pets, provided ongoing assistance to more than 16,000 animals and distributed approximately 750 tons of pet food, litter and supplies to displaced owners.
It’s estimated the fire impacted more than 20,000 animals, with some still in the organization’s care.
“Anyone who has ever had a pet understands the deep companionship they bring. They’re a member of the family,” said Kit Crawford, co-CEO of Clif Bar & Company, where many Clifsters—including Kit—bring their dogs daily to our dog-friendly headquarters. “They need our help too.”
Groundbreaking for the new 25,000-square-foot facility, which will unite several smaller and dispersed BHS locations onto a single 10-acre site in Butte County, is slated for the first half of 2020. In addition to expanding space for the animal shelter, veterinary care and pet therapy program, the new campus also will serve as a model for animal relief during future natural disasters, serving as a local and regional disaster support hub.
To learn more about the Butte Humane Society, visit buttehumane.org.