Our Stories

Dream Day

What would it feel like to begin your day in fresh powder and end it in the briny Pacific on the perfect sunset wave? It…

On a map, 'red roads' are the big roads, full of noise, vehicles and exhaust. Whereas 'white roads' tend to be the…

As if climbing the toughest routes in the world wasn’t challenging enough… Ashima Shiraishi and Kai…

Twenty years ago, on a longer-than-anticipated ride, Gary Erickson dreamed up the CLIF Bar we know and love today. Each…

It’s no wonder why ultra runner Wally Hesseltine is enamored with the pursuit of Western States 100-Mile Endurance…

Terra Castro on Business, Building Community, and Doing Good“I am where I am at because of my grandfather, and LUNA…

CLIF Kid is dedicated to reclaiming play. And we're encouraging boys and girls everywhere to get back outside, push…

Do you run, hike, climb, kayak or race your way through the outdoors? When there’s a fork in the road, which path do you…