Clif Bar & Company Statement on Suspending Facebook Advertising

EMERYVILLE, CA - July 24, 2020 – Clif Bar stands with those who are fighting to uphold the civil rights of Black Americans and ensuring that all people are treated equally with dignity and respect. Unfortunately, too many people experience violent and racist hate speech on Facebook’s platforms—speech that threatens their civil rights, disregards their dignity and spreads misinformation.

We are proud to join Color Of Change, the NAACP, the ADL, Sleeping Giants, Free Press, and Common Sense Media and the many organizations leading the Stop Hate for Profit movement. We will suspend advertising on Facebook and Instagram globally through the end of 2020 to pressure them to adopt stricter policies to help curb systemic racism, starting with removing dangerous hate speech and misinformation. We will continue to evaluate their progress and determine next steps to make the most positive impact. At the same time, we will continue aligning our practices, policies, and partnerships with a commitment to anti-racism.

Our company exists to bring positive change to the lives of our people, communities and planet. It is more important than ever to stand up to hate and racial injustice to help build a more just, sustainable world.