Our Food Values

Our Food Values

WHO WE ARE

And You Thought You Were
Just Eating a Bar.

Since our start in 1992, we've been crafting recipes to provide the nutrition our bodies need that also support our larger purpose to help create a more healthy, just and sustainable food system. Our values come to life through our food.

Our Three Pilars

Positive Energy

Whether you’re running a marathon or running a family, we’ll get you where you need to go with delicious recipes that celebrate a deep love of food. We start in the kitchen with wholesome, organic, energizing ingredients–like oats, almonds, and dates–that active bodies need to get going and stay moving. The real adventure is where that energy takes you.
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Environmental Stewardship

As a company of people who love the outdoors, protecting the environment has been part of our business from the start. Twenty years ago, we began with a commitment to organic ingredients and sustainable agriculture. We’re on a journey to create a net positive impact from field to final product. Zero waste, clean energy, green design, conservation, climate action – these ingredients go into every bar.
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Champions of Change

Progress is baked into everything we do. All Clif employees are owners who share in the success of the company. We commit to a living wage at our bakeries and financial well-being for all of our farmers. We invest in programs and sourcing practices that drive long-term value for communities where we source, work, and play. Add it all up, and you get more than a bar company. You get a force for good.
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