At Clif, we’re inspired by the challenge of running a business based on ecological principles. We describe our model for sustainability in four simple words: Think Like A Tree. Trees run on renewable energy, recycle all waste, and sustain and improve the places they grow.
As a food company, Think Like A Tree means we’re working to craft food with organic, sustainable ingredients, made with renewable energy, packed in eco-friendly packaging, and delivered by transportation that doesn’t pollute.
Global warming threatens the places we care about most deeply and the farming systems we depend on to grow our food. Carbon dioxide, or CO2, is the major source of global warming pollution and is caused largely by the burning of fossil fuels to generate electricity, fuel transportation and run manufacturing operations. Conventional agriculture—which uses 30 percent to 50 percent more fossil fuels than organic farming—also contributes significantly to global warming.
Our climate and energy goals are to source 100% green power for Clif Bar owned and operated facilities and offset our annual carbon footprint by supporting projects that generate social and environmental benefits. In addition we are working to reduce carbon intensity to 10% below a 2014 baseline by 2020 as well as working with supply chain partners to transition to at least 50% green power for electricity used for Clif Bar products and services by 2020. These goals support our three-fold approach for climate action...
Our commitment to zero waste means rethinking many of the ways we do business, and we welcome the challenge.
Our journey toward zero waste—and sustainability in general—began on Earth Day 2001. It wasn't long before employees suggested all kinds of creative ways to reduce waste: Our office switched to recycled paper; we set up desk-side recycle bins; and we discouraged disposable dishes—offering more planet-friendly options.
We’ve learned that one small step leads to another. Those early office innovations led us to think beyond our walls; for instance, how to improve our packaging system. The result: Our caddies—the boxes that contain our bars—are no longer shrink-wrapped, and they're now made from 100 percent recycled paperboard.
Over time, these steps grew into a formal commitment to Zero Waste. That means we're striving to adopt systems that produce no waste in the first place. We're not there yet, but we're on our way.
Trees matter. They clean the air, purify water, provide wildlife habitat, sequester carbon and restore degraded lands. American Forests protects and restores forests, helping to preserve the health of our planet for the benefit of its inhabitants.
Through our partnership with American Forests we’ve planted 150,000 trees in areas damaged by wildfires and areas contributing to watershed restoration.