Position Summary
Field Marketing Managers are accountable for developing and implementing creative, grass roots field marketing strategies to maximize opportunities for consumer exposure to products through promotional program development, direct sampling at various venues, talking directly with target consumers about product features and value, spreading the word of Clif by being Clif Bar ambassadors, and gathering direct consumer feedback and intelligence. Incumbents are strategically located throughout the United States to support sales and marketing efforts by developing business relationships with influential promoters, retailers, consumers and brokers in their assigned territories in a way that communicates Clif’s core beliefs and product value, with the goal of developing their support in selling or providing advantageous exposure for Clif Bar & Company products. This position covers the Midwest and Eastern Canada (Toronto). The candidate must reside in Chicago and would be responsible for overseeing field marketing activity for LUNA and Clif Kid primarily in the following cities: Chicago, Minneapolis and Toronto and on occasion may also be asked to provide coverage in Detroit, Madison (WI), Columbus (OH), and Indianapolis (IN).

Principal Accountabilities

• Develop and implement regional marketing strategies for the LUNA and Clif Kid brands designed to access and develop a strong presence for Clif Bar products in assigned geographic and target demographic markets. Represent all that our company and products stand for. Educate consumers on general principles of nutrition, latest nutritional trends, ingredients and stated nutritional claims of our competitors’ products, and ingredients and nutritional benefits of Clif Bar products.
  
• Sample directly to the consumer and influencers in a variety of venues in ways that complement and reinforce company philosophy, foster brand strategy, differentiate Clif Bar from the competition, generate and facilitate trial and create an experience for the consumer.
  
• Initiate contact and build relationships with market influencers, such as promoters, athletes, nutritionists, radio personalities, resort owners and key retailers, provide samples and product Information, and follow through, coordinating with sales to generate new customers.
  
• Hire, manage and train a regional team consisting of a Clif Crew members and Crew Captains (contract employees). Provide assignments, monitor performance, track and report activities and complete and forward time sheets, invoices and expenses to the Senior Field Marketing Manager for approval.
  
• Support the efforts of both internal Brand and Experience Marketing teams. Recommend and coordinate regional events and activities, execute on site promotions, and generate visibility and consumer interaction at events. Collaborate with the public relations to increase national coverage and regional media exposure for products and promotions.
  
• Prepare reports and analyses that summarize activities, measure and evaluate results of various field-marketing efforts. Provide intelligence regarding brand image, new product performance, consumer preferences, and retail availability and placement of products in field locations. Also track and report on competitor activity, including new product information, retail availability and placement and marketing activities.
  
• Manage, track and fine tune regional marketing budgets (project list) that includes regional promotions and event expenditures, operations costs and payroll for Clif Crew (contract employees).

Job Difficulty
Incumbents are challenged to creatively explore new, cost effective field marketing opportunities and tactics that fit within the established guidelines of the program, complement company image and overall brand strategy and provide an opportunity for one on one interaction with the consumer. They must maintain knowledge and understanding of Clif Bar’s company philosophy, brand strategies, national sales and marketing plans, and objectives, strategies, and tactics of the field marketing program. Additionally, incumbents must maintain in depth knowledge of product features, ingredients and values, in order to effectively persuade sales and influence trial.

Education and Experience
Working knowledge of marketing, promotional and/or sales principles and techniques, plus a minimum of 3 years’ direct/experiential marketing experience is required, including responsibility for development and execution of marketing plans. Experience with budget management and previous supervisory experience is also required. Successful performance requires skills in work/project planning, timeline management and organization, creative analysis and judgment, tactical planning and problem solving, verbal/written communication, the ability to adapt to a variety of personal and work styles, and the ability to influence others to a point of view in a positive manner.