Position Summary
The Customer Marketing Manager (CMM) for Clif Kid is responsible for communicating, developing, and driving execution of the brand strategies at the customer level. The CMM is a primary member of the business unit serving as the customer advocate bringing vital sales perspective to new item launches, consumer programs and communication, operations forecasting, and local marketing events.  The CMM ensures that there is alignment across all departments within Berkeley and the sales field, is the key driver of category management initiatives including working with the customer on needs and developing strategic selling presentations and is responsible for driving the annual planning process, sales & trade budgets, measuring performance, tracking, and reporting.

Principal Accountabilities

• Key communication link between the brand team, operations, creative, customer service and the sales field on all aspects of the account relationship and brand management to ensure flawless execution.
  
• Drive the planning process utilizing key learnings, category studies, key competitor analysis, customer and market condition information, brand strategies, and budget considerations resulting in delivery of the strategic sales and trade budget and sales execution action plan.
  
• Management of the strategic sales & trade budget. Working with the sales field on execution, managing exceptions, analyzing payback & post promotion results. 
  
• Working with category managers and brand teams to develop integrated category selling presentations utilizing consumer trend information, syndicated data, category insights, and recommendations for implementation of strategies and tactics designed to grow the Clif brands and the overall category.
  
• Collaborate with operations and sales field on promotion and baseline forecasting on key businesses to insure proper inventory levels

Job Difficulty
The Customer Marketing Manager is challenged to ensure alignment across the brand team, the sales field, and numerous classes of trade in a highly competitive energy bar market, while balancing efforts to increase sales volume and effectively manage trade costs, with the mission and core values of Clif Bar, stated profitability goals and the needs of our retail customers and consumers. This requires the ability to maintain a high level of organization, commitment to follow through, enthusiasm and motivation, to effectively manage relationships with distributors and accounts, external sales field, and internal Clif Bar departments. The Customer Marketing Manager will possess the ability to identify and critically analyze opportunities, develop sales strategies and tactics, manage the sales and trade budgets, create and participate in key customer presentations, drive the communication process to ensure execution, and scorecard results within the category.

Education and Experience
A BA with an emphasis in Marketing or Sales, or other job-related field or equivalent business experience is required plus 5 years brand and/or sales experience in the consumer packaged goods industry with exposure to selling and promotional concepts.  Previous experience is required in the development and management of annual business plans, operating budgets, analysis. Successful performance requires skills in leadership, analytical and creative problem solving, verbal/written communications, influence management and negotiation, work planning and organization, team collaboration, conflict resolution and the ability to motivate and gain cooperation from others.