Interactive Communications Associate

Job Description
The Interactive Communications Associate is the charismatic voice of Clif Bar & Company and its family of brands on social media channels like Facebook and Twitter.  S/He is responsible for creating & repurposing content to social media formats in order to foster community and create dialogue with consumers.  S/He is also responsible for monitoring all social media activity, creating benchmarks for success and timely reporting to internal parties.  In addition, the Interactive Communications Associate mentors and advises project team members on social media tactics, best practices and emerging media technologies.

Skills/Qualifications

• Bachelor’s degree in journalism, communications, English or marketing preferred.
  
• Demonstrated creativity and documented immersion in social media (really…send the links)
  
• Understands the social media universe including Facebook, Twitter, YouTube, Vimeo, Flickr, Delicious, Digg, Reddit, forums, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
  
• Experience sourcing and managing content development and publishing
  
• Discretion to identify opportunities and threats in user-generated content
  
• Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
  
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
  
• Ability to analyze and communicate results to management
  
• Must demonstrate self-motivation and flexibility within a dynamic work environment
  
• Possess functional knowledge or some experience with HTML/CSS
  
• Proficient with Microsoft Office products. Experience with video and audio production, and Adobe Creative Suite software (Photoshop, Illustrator, Acrobat) are a big plus.
  
• Familiarity with AP style.

Responsibilities include:

Community Building

• Create lively dialogues with our consumers - balancing their needs with our corporate objectives.
  
• Work with all aspects of the company (brands, experience & field marketing, sustainability & community teams) to develop and reformat their products/programs into social media channels.
  
• Help develop and maintain our conversational calendar.
  
• Minute-by-minute participation in conversations that surround our content and brands. Answer comments and/or traffic to appropriate team members.

Monitoring and Reporting

• Identify opportunities and threats in user-generated content surrounding our brand, report to appropriate parties.
  
• Work with legal, PR and consumer services to develop social media protocols and best practices.
  
• Edit, tag and optimize our YouTube, Vimeo and Flickr pages.
  
• Tag and title content, with an understanding of how the words chosen impact natural search traffic and rankings.
  
• Create and update weekly and monthly reports. Develop success metrics.
  
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

Please send resume and a statement on why you’re the right candidate for this position in 140 characters or less.