Position Summary

The LUNAFEST Program Manager (LPM) is responsible for overseeing the planning, implementation and management of LUNAFEST (LUNA’s national film festival by, for and about women).  This includes management of festival timeline, film submission and judging process, recruitment and management of venues, working with the Board of Advisors, development of creative materials and promotion of the festival both internally and externally. This position necessitates strong project management skills in order to navigate an ongoing, multi-facetted festival. Leadership, charisma, and tactical execution are all required of this role. The position is responsible for bringing the richness of Clif Bar & Co to each level of the festival, keeping the festival consistent with overall LUNA branding and business plans, delivering a quality of customer service equal to the quality of our products, guiding the festival vision and acting as a Clif Bar & Co liaison within the community. 

Principal Accountabilities

• Oversee LUNAFEST.  Responsible for managing, developing and coordinating all aspects of the program including but not limited to: Film Procurement, Board of Advisors, Creative Design, Venue Management, On-line elements & promotional items.  The LPM will be “face” of LUNAFEST to the public: presenting an articulate, professional expression of the program while managing high profile events.
• Develop strategic marketing ideas to strengthen and grow the LUNAFEST Film festival while keeping its outreach and messaging consistent with the overall LUNA brand. This includes researching and facilitating sponsorship of the festival and working with like-minded partners on ways to extend the festivals reach and impact.
• Accountable for uniting a diverse, multilevel team consisting of company executives, the festival Board of Advisors, internal brand teams, external organizations, and community program leaders around the efforts of the film festival. Develop overall project timelines and ensure all stakeholders understand project implications. Ensure cross-functional project managers are on time in meeting milestones and contingency plans are in place.  Provide leadership and enthusiasm for the team and project.
• Develop the festival budget and track against yearly goals and expectations. Track funds raised and manage venues to collect owned dollars.
• Be a company spokesperson for the festival. Speak with confidence on the work and benefit of the program. Develop persuasive promotional copy to sell or support the film festival. Develop copy for promotional materials, director’s kits, and ongoing correspondence to venues, CB&C, and LUNAFEST Board of Advisors.
• Build relationships with and provide guidance for film festival venues. Aspire to a high level of customer service. Cater to a wide range of venue needs. Responsible for providing detailed guidance to venues while maintaining the overall brand vision for the festival.
• Oversee designs for LUNAFEST materials to ensure brand image and festival consistency. Traffic items through production and approval process from creative through approval.  Items include, but are not limited to film festival tickets, programs, director’s kit, promotional items, event supplies, print and web collateral, and other graphics.
• Solicit and review films for festival. This includes distributing film submission requests, reviewing films for festival, establishing judging guidelines and shepherding films through the extensive review process. Oversee film duplication and recording.
• Travel to key film festivals to scout potential Lunafest films and to spread awareness about LUNAFEST to the film trade.
  
• Manage relationships with film makers. Act as the main point of contact for film makers through the film submission, duplication and judging process as well as through the festival dates.
  
• Serve as event planner for key Lunafest dates including trade show screenings, premieres, and other key community shows. Travel to showcase events as needed.
  
• Manage the LUNAFEST Board of Advisors. Schedule BOA meetings, set agenda and lead meetings. Recruit new members as needed. Point person for Board of Advisors.
  
• Be an advocate for the consumer by expressing their values and ideals.  Be the voice of the consumer to insure authenticity throughout the program while continuing to build trust and loyalty with the consumer and the LUNA brand.
  
• Company Philosophy- models CB&C values, principals and best practices of leadership (both externally & internally)

Job Difficulty
The LUNAFEST Program Manager is designated as “owner” of all thing related to LUNAFEST. They are expected to act as leader of the festival both in and outside of the company. The LPM is challenged to strengthen and grow the LUNAFEST program while always looking for ways to tie it back to and further support the Luna brand. The LPM must maintain knowledge and understanding of the film industry (and women’s role in it), local and national nonprofit organizations, Luna brand strategies, and objectives, Luna’s Marketing programs, as well as maintain in depth knowledge of product features, ingredients, values and overall Clif Bar company philosophy.

Education and Experience
A Bachelor’s Degree and a minimum of 4 years of relevant event planning experience is preferred. Candidate should have a strong knowledge of film industry, event planning, promotions, and cross functional team management. Excellent presentation, customer service and project management skills, the ability to work independently and with a team, ability to multi-task various elements of a project while balancing the strategical vision and logistical execution of the program and strong initiative will contribute to success in this position. Previous knowledge and experience in the film industry and working with nonprofit organizations in a fundraising capacity a plus. Strong knowledge of Word, Excel, and the Internet. This position requires moderate to extensive travel.