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Clif athlete packaging

Bring the Taste of Victory Home with our Newest Athlete Packaging

Look for new limited-edition CLIF BAR packaging featuring 2-time World Surf champion surfer John John Florence and 2-time World Champion wheelchair racer Daniel Romanchuk. But you’d better hurry because these are going fast!

Clif athlete packaging

Bring the Taste of Victory Home with our Newest Athlete Packaging

Look for new limited-edition CLIF BAR packaging featuring 2-time World Surf champion surfer John John Florence and 2-time World Champion wheelchair racer Daniel Romanchuk. But you’d better hurry because these are going fast!

Homemade Cinnamon Roll Goodness in a Delicious Soft-Baked Zbar™

New Zbar™ Cinnamon Roll is here! With a soft-baked texture, 12g of whole grains from organic rolled oats, and a sprinkle of cinnamon, it’s a new go-to favorite for kids—and parents.

New Flavor Cinnamon Roll CLIF Kid Zbar

Go With Your Gut

Whether you’re enjoying a morning yoga class or a virtual trivia night, our two new LUNA® bars have 8g of protein and 2.5g of prebiotics to help you feel good and do great.*

*Studies show that 5g or more of prebiotic fiber increases beneficial bacteria in the gut.

Our Family of Brands

From CLIF® to LUNA® to CLIF KID®, we make nutritious energy foods for every moment in your day and everybody in your family.