Bring the Taste of Victory Home with our Newest Athlete Packaging

Look for new limited-edition CLIF BAR packaging featuring 2-time World Surf champion surfer John John Florence and 2-time World Champion wheelchair racer Daniel Romanchuk. But you’d better hurry because these are going fast!

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Bring the Taste of Victory Home with our Newest Athlete Packaging

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Homemade Cinnamon Roll Goodness in a Delicious Soft-Baked Zbar™

New Zbar™ Cinnamon Roll is here! With a soft-baked texture, 12g of whole grains from organic rolled oats, and a sprinkle of cinnamon, it’s a new go-to favorite for kids—and parents.

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Go With Your Gut

Whether you’re enjoying a morning yoga class or a virtual trivia night, our two new LUNA® bars have 8g of protein and 2.5g of prebiotics to help you feel good and do great.*

*Studies show that 5g or more of prebiotic fiber increases beneficial bacteria in the gut.

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Our Family of Brands

From CLIF® to LUNA® to CLIF KID®, we make nutritious energy foods for every moment in your day and everybody in your family.

Learn about CLIF

Learn about LUNA

Learn about CLIF Kid