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Our 2021 Five Aspirations Report

At Clif we're guided by our values — our Aspirations. Ensuring our brands and business are healthy so we can do more good. And caring about the planet, people and communities we touch. We're proud to share the progress we made last year.

Clif Five Aspirations


The Ultimate Energy Bar®

For the energy you need to keep moving — wherever life takes you.

Clif bar kayaking

New CLIF Kid Zbar®

Enjoy Delicious Home-Baked Taste on the Go

Bring the magic of a classic kitchen favorite straight to your pantry with berry delicious new CLIF Kid Zbar® Blueberry Muffin Flavor.

New CLIF Kid Zbar Blueberry Muffin

Our Family of Brands

From CLIF® to LUNA® to CLIF KID®, we make nutritious energy foods for every moment in your day and everybody in your family.