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Clif athlete packaging

Bring the Taste of Victory Home with our Newest Athlete Packaging

Look for new limited-edition CLIF BAR packaging featuring 2-time World Surf champion surfer John John Florence and 2-time World Champion wheelchair racer Daniel Romanchuk. But you’d better hurry because these are going fast!

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Clif athlete packaging

Bring the Taste of Victory Home with our Newest Athlete Packaging

Look for new limited-edition CLIF BAR packaging featuring 2-time World Surf champion surfer John John Florence and 2-time World Champion wheelchair racer Daniel Romanchuk. But you’d better hurry because these are going fast!

Shop Now

Zbar™ Is Flyin’ High With Sky!

Meet Sky Brown, the world’s youngest pro skateboarder and our first CLIF Kid featured athlete. Catch her in action on our limited-edition Zbar™ Iced Oatmeal Cookie packaging—out now!

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Sky brown clif kid packaging

Giving Back, Tree by Tree

This Earth Day, we’re happy to report that your CLIF BAR® seasonal favorites raised enough to plant 50,000 new trees. This gets us to 320,000 trees planted in our quest to reach one million by 2025. Learn how we’re partnering with American Forests to fulfill this promise.

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Our Family of Brands

From CLIF® to LUNA® to CLIF KID®, we make nutritious energy foods for every moment in your day and everybody in your family.

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