Partnerships with Purpose
We are partnering with our CLIF® athletes to drive awareness and donate our time and money to support our non-profit partners in making the spaces where we live and play more accessible and inclusive.
We believe people should feel proud to be who they are, wherever they are - on the court, trail, field, mat, or elsewhere.
CLIF® x VOICEINSPORT Foundation
CLIF® and our newest athlete Sunisa Lee have teamed up with VOICEINSPORT Foundation to advance gender equity in sport.
The VOICEINSPORT Foundation has a mission to advocate for girls and women in sport through research, education, and advocacy.
Sport builds confidence, resilience, and drive, but opportunities in sport are still uneven today. Once in sport, girls and women face multiple mental, physical, and societal challenges along their journey, and we have not yet reached equity across all levels. VOICEINSPORT Foundation believes the more opportunities and support girls have in sport, the stronger and more powerful they’ll be in all aspects of their lives.
The Problem
2x
The rate girls drop out of sport compared to boys by age 14
Source: WSF Teen Sport Report, 2018
1.13 Million
Fewer opportunities in sport for high school girls than boys
Source: National Federation of State High School Associations 2018-2019
$1 Billion
The amount in athletics scholarships women miss out on annually
Source: CWLC & Champion Women Report Equity in Athletics
Established in 2020, VOICEINSPORT Foundation is dedicated to closing the opportunity gap in sports as well as supporting women at all critical developmental moments of their sports journey such as breast development, menstruation, and psychological development.
CLIF® is proud to support VOICEINSPORT Foundation in hosting in-person and virtual Title IX trainings across the US to help girls and women understand their rights under the landmark law guaranteeing equal access to sport for girls. Additionally, CLIF® will support in establishing VOICEINSPORT Foundation chapters on state college campuses across the country for women and girl student athletes to access educational resources, gain leadership training, and network with women leaders in their area.
Sunisa Lee
A gymnast since she was 6 years old, Sunisa Lee became a household name when she earned all-around gold at the 2020 Tokyo Olympics, her first time at the historic games. She is passionate about the important role sports play in the lives of young girls and women.
Partnership Impact
Become a VIS Advocate
Represent your school and join the leadership program. When you become an advocate you’ll learn about Title IX, advocacy, and how to drive change in your community.
CLIF® x Outdoor Afro
As our first partnership, CLIF® Athlete Venus Williams teams up with Outdoor Afro to bring Black joy to the great outdoors.
Outdoor Afro celebrates and inspires Black connections and leadership in nature.
Started in 2009 as a social enterprise by Rue Mapp in Oakland, California, Outdoor Afro became a national non-profit in 2015 and has led the way for inclusion through programs that connect Black people and Black communities to nature through education, recreation, and conservation across the country.
CLIF BAR® has partnered with Outdoor Afro for nearly a decade, and is proud to help fuel the impactful work the network does, as well as support initiatives and programs like the organization's annual Outdoor Afro Leadership Training, Making Waves Program, and national Juneteenth commemoration. We are excited to continue to grow that partnership this year and beyond.
Venus Williams
One of the most accomplished women in sports, Venus has 7 Grand Slam titles, 5 Wimbledon championships and 4 Olympic gold medals to her name. She has been a steadfast advocate for equality throughout her career.
Building Community + Relationships with Nature
Watch as Venus and Rue attend an Outdoor Afro event in Miami and share about their love of nature.
Outdoor Afro by the Numbers
Find a Local Network
Outdoor Afro networks host and facilitate safe and sustainable outdoor experiences such as fishing, kayaking, backpacking, skiing, boating, gardening, biking, hiking, horseback riding, birding, and swimming.
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CLIF
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Our 2021 Annual Report
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