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CLIF KID

FUELING CHILDHOOD

We craft the fuel kids need to get outside, where invention, discovery, and imagination roam free. Our delicious wholesome snacks help power the leaps, hops, and cannonballs of adventure.

So kids can keep going, growing, and exploring. Because childhood and imagination need fuel.


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CLIF KID® PROVIDES KIDS WITH THE FUEL THEY NEED FOR IMAGINATIVE OUTDOOR PLAY.

We believe what you keep out of your body is as important as what you put in it. The Clif Kid® nutrition pact is our promise to provide delicious snacks made with all the good stuff (and none of the bad stuff) active kids need to grow, develop, and thrive. 

  • Made with Organic Ingredients
  • Non-GMO
  • No High-Fructose Corn Syrup
  • No Artificial Flavors
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Brand News

New Flavor

The Crème de la (Cookies ’n) Creme

Crispy, crunchy cookie and creme tastes come together in new Zbar™ Protein Cookies ’n Creme, a granola bar powered by protein that parents and kids will both love.

New Flavor

Chocolate Peanut Butter Perfection

A delicious duo of creamy, sweet and salty peanut butter and rich, fudgy brownie with 10g of organic whole grain oats.

Our Values

Organic for Good

We believe in creating a healthier, more just and sustainable food system. For us that starts with organic. At Clif Bar & Company, our journey to use organic ingredients started more than 12 years ago.

Introducing

Clif Kid Nutrition Pact

We believe that nutrition isn’t just about what you put in your kids’ bodies, but also what you keep out. The CLIF Kid Nutrition Pact is our promise to provide delicious snacks made with all the good stuff (and none of the bad stuff) active kids need to grow, develop, and thrive.

Made with Organic Ingredients
Non-GMO
No High-Fructose Corn Syrup
No Artificial Flavors

WHY DO FAMILIES LOVE ZBAR?

Parents love that Zbars are made with wholesome, organic ingredients like rolled oats. Kids just love that they’re soft, chewy, and delicious!

More Stories

World Schooling

Clif Kid believes that there is a whole world out there meant for the exploration of curious minds of kids. The outdoors…

What Makes Up a Healthy Snack for Active Kids?

By Jenna Braddock, MSH, RDN, LD/N, ACSM-CPT, a mom and consultant dietitian who works with Clif Bar & Company. The idea…

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