At Clif we’re guided by our values—our Aspirations. Like striving to create a healthy and sustainable food system. Ensuring our brands and business are healthy so that we can do more good. And caring about the people, places and communities we touch.
SUSTAINING OUR PEOPLE
There's More To Work Than Work
Our People Aspiration means taking care of our people and their families because healthy, inspired people create delicious and nutritious food.
But more than that, we want Clif to be around for future generations so that others will have a place to contribute, learn, and grow while they live the life they want to live. Every day, Clif is alive with passionate, intelligent, creative, and responsible human beings – and it’s our job to inspire them to do their best. That’s why we encourage people to bring their passions to work, not check them at the door.
To help everyone do their best, we offer paid volunteer and workout time (with our own awesome trainers), subsidized on-site day care for all the little Clifsters, and six-week paid sabbaticals.
SUSTAINING OUR COMMUNITIES
Doing More Good Together
From the volunteer work we do locally to the way we source ingredients globally, our commitment to the communities we touch is an important part of who we are.
Globally, this means sourcing organic and sustainably grown food. For example, our cacao and palm oil are Rainforest Alliance Certified™. The Rainforest Alliance supports a healthy environment, promotes the well-being of workers and their communities, and strictly prohibits child labor.
We also created In Good Company® – an alliance of values-driven businesses working together for a shared purpose. We listen to people in local communities define their needs, and then volunteer out time to tackle projects focused on food, environmental restoration, and rebuilding after natural disasters.
Last but not least, CLIF® CORPS encourages Clif employees to volunteer their services in the community on company time (we totally crushed our 18,720 hour goal for 2019).The way we see it, cultivating community together makes us stronger as individuals and as a company. When we prioritize community daily, we see a world of difference.
By the Numbers
SUSTAINING THE PLANET
Following Nature's Lead
At Clif, we’re inspired by the challenge of running a business based on ecological principles.
We describe our model for sustainability in four simple words: Think Like a Tree. Trees run on renewable energy, recycle all waste, and sustain and improve the places they grow.
As a food company, Think Like a Tree means we’re working to craft food with organic, sustainable ingredients, made with renewable energy, packed in eco-friendly packaging, and delivered by transportation that doesn’t pollute.
By the Numbers
Think Like a Tree
We’re working to reduce our environmental footprint in everything we do, from the field to the final product.
SUSTAINING OUR BRANDS
Beyond the Bar
Creating brands with integrity, quality, and authenticity means crafting good food from sustainably sourced ingredients.
We craft our food for all of life’s adventures. Every day we’re proving that food made “good” can also taste great. Our commitment to organic and sustainably sourced ingredients guides us to make the right choices for farmers, communities, and the awesome people who love our CLIF®, LUNA®, and CLIF Kid® brands.
We listen attentively to our athletes, foodies, and the people we meet at our events to tap natural demand and follow long-term trends, not short-term fads. But most important, we never lose sight of the fact that all the food from each of our brands is a tasty expression of our values and helps contribute to a healthier, more sustainable planet.
By The Numbers
SUSTAINING OUR BUSINESS
Embracing Adventure Along The Way
Building a healthy, resilient company means that we can invest in the long term, be a catalyst for change, and do more good in the world.
On a map, “red roads” are the big roads, full of noise, vehicles, and exhaust – whereas “white roads” tend to be the smaller, less traveled paths full of beauty and great adventure. Unlike a lot of companies, Clif has chosen to follow the white roads. As a matter of fact, back in 2000, company Co-Creators Gary Erickson and Kit Crawford chose to keep Clif Bar family-owned so they could do more good in the world, growing the business sustainably over time and allowing purpose to guide profit.
Today, remaining a healthy business gives us the power to support our brands, our people, our community, and the planet…not to mention have a ton of fun doing it every day.
ALL ASPIRATIONS REPORT