Together, We Can Move the World
At Clif Bar & Company, supporting the community has been baked into our business for nearly 30 years. In fact, it’s one of the Five Aspirations we use as our bottom lines. From dedicating 1% of net sales to nonprofit organizations ($60 million to date) to surpassing 168 thousand hours of community service, giving back is rooted in our DNA.
Through our Second Responder Fund, which helps communities after natural disasters such as COVID-19, we’re excited to partner with five CLIF athletes to support organizations that help open doors for more people to get outside, get moving, or help Protect the Places We Play®.
CLIF 2nd Responder Fund
In 2019, Clif Bar & Company established the Second Responder Fund, with 100% of net profits from the sales of our Sierra Trail Mix CLIF BAR® earmarked toward helping communities rebuild after natural disasters and assisting organizations like our partners below as they make the outdoors and sport more accessible to all.