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CLIF PET™ Plant Based Jerky – Our Purposeful Ingredients

Lisa Quon, food scientist at Clif and Carolyn Kennedy, Director, CK Nutrition, Global Consultants for Pet Food, consulting pet nutritionist for CLIF PET™.

The ideas and suggestions written below are provided for general educational purposes only and should not be construed as medical advice or care. Always seek the advice of a veterinarian before beginning your pet on a new food.

CLIF BAR® has always made products with high-quality, nutritious ingredients. When we decided to launch CLIF PET™, there was no question that we’d craft our dog treats with the same level of care and commitment. That is why we developed this product with a certified pet nutritionist to ensure this is 100% appropriate for your pup. Every single ingredient in our treats has a smart reason for being there. 

CLIF PET’s Purposeful Ingredients

Butternut Squash 

Superfood packed with vitamins A, E, B1, B3, B6, and B9. More potassium than a banana. High in beta carotene, which supports the immune system. Excellent source of fiber.


Full of fiber. Also rich in beta carotene, which is a powerful antioxidant, and zinc to support the immune system.

Sweet Potato 

Rich in vitamins A and C as well as numerous B vitamins. Also rich in potassium. Low glycemic index, meaning it digests slowly in the body and provides long-lasting energy and satiety.


Full of healthy fat and alpha-linolenic acid, an anti-inflammatory fatty acid that helps support healthy skin and a shiny coat. Also, a great source of protein. A high amount of fiber keeps digestion moving smoothly.

Apple Juice Concentrate 

Loaded with antioxidants, especially quercetin. Apples also contain great levels of vitamin C, potassium, and dietary fiber.  

Pea Protein 

Protein provides energy, supports muscle growth and development, and supplies amino acids.


Apples are rich in fiber and the potent antioxidant quercetin that works in the body to fight free radicals and support healthy immunity. An apple a day … goes a long way for supporting health and well-being!


Known for powerful antioxidants. Cranberries also have anti-bacterial properties and may help support a healthy urinary tract. Excellent source of vitamin C to support the immune system.

Coconut Glycerin 

Our glycerin is derived from coconuts, one of nature’s healthiest sources of fatty acids. Also has a slightly sweet flavor that dogs love.


Full of vision-supporting anthocyanins and many other healthy compounds known as phytochemicals. Excellent source of vitamin K for improved immunity.

Natural Flavors 

All the taste your dog craves, naturally, with no added artificial flavors or sweeteners, pure plant power!