Answer: To participate, visit https://www.clifbar.com/raise-your-bar-rewards and create a CLIF Bar account (or sign in with an existing one). After registration, you'll need to connect your CLIF Bar account to your Strava account by clicking the "connect” button on the registration page. If you don't have a Strava account, you can create one for free in the Strava login window during the registration process, at Strava.com, or by downloading the Strava mobile app. Once connected, any exercise minutes you log via the Strava app will be added to your RAISE YOUR BAR Rewards* Program Account.